Mass marketing no longer works as effectively as direct marketing or relationship marketing. The practice of integrational marketing, or IMC, is now the standard and one of the most valuable “Magic Bullets” that you can use to gain the competitive edge. Because of the amazing network of technologies, marketing to individuals has produced stunning changes in how business market themselves. In our opinion, we feel that all technologies and methods of communication are important.
Consider all of the marketing mediums you use with your business, everything from business cards to direct mail . They all should look consistent and carry the same message. Logo colors, fonts, and styles not only help tie things together, but they also create a solid, reliable impression of who you are in your business. People can identify you easily. So, not only does your image matter, but how you present yourself matters, too. From printing mediums, such as letterhead, stationery, brochures, business cards, to your website and social media presence, it is all important, and it all is necessary to do.
You must have a presence on the internet. If you do not have a website yet, you should seriously consider getting one. Even if you are not selling off of your site, you need it to be seen as "a reliable company to do business with.” Even consider email blasts, and social media marketing, if you are not already doing so.
Also consider your internal marketing, meaning, how is your business performing internally? Is your staff adequately trained? What about your processing equipment and order processing procedures? Your mission statement, and your policy if a project has gone bad. Who is your target audience, and have you looked at your current customer base? What do you do to differentiate yourself from your competition? And what makes you better? What problems do you solve for your customers? All of these questions are sometimes tough to hear and answer, but they are the root of all business success, and no marketing will support you if your own internal marketing is not in order.
We at Print & Copy Factory like to take into consideration all of our internal marketing. We work hard to continuously train ourselves so that we can be ahead of the curve when it comes to helping you and your business. We also know that printing is not your only need. We foster a great relationship with our customers, because having the customer provide us with the whole picture is invaluable to “Pulling It All Together.” We are your Marketing Resource Center.