Newsletters

Communicate Your Message Effectively


Newsletters, bulletins, journals, pamphlets, or reports are extremely important for communicating to a group of people like your employees, customers, prospects, or even neighborhoods to help inform, educate, and keep them engaged. A newsletter is traditionally distributed on a regular basis (e.g., monthly or semi-annually) to a group of people. Supplying articles and information rich in relevant content to your customers is a great method of establishing loyal customers and even a great way to inform and engage your employees. The key to a great newsletter is consistency — be sure to send out at the same time, every time… and remember the importance of reliability of content, so they know what to expect and count on.

Newsletters are typically from two to eight pages in length. They vary considerably in cost, quality, and content. Newsletters can be done in many different formats, such as the most popular 11” x 17” folded, and in many different colors and papers — all of which depend on the budget and time frame.


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great ideas for making a powerful newsletter:
  • Employee or customer of the month
  • New products or equipment to brag about
  • Technology changes / advancements
  • Non-profit support
  • New growth announcements
  • HR information / announcements
  • Favorable articles about your company
  • Testimonials
  • Business changes that impact customers
  • A company anniversary or milestone
  • Recent award nominations or wins
  • A list of open positions for hire
  • Monthly business recaps
  • Upcoming promotions
  • A behind-the-scenes look at your company
  • A message from the CEO
  • Insight into your company’s history
  • Important dates to keep in mind
  • Quotes — motivational or just plain funny (if appropriate)
  • Fun recipes or DIY’s
  • Recent studies or surveys related to your business
  • Statistics and data points infographics
  • Updates about your social channels
  • A guest blog post you’ve written for another company or brand
  • Third-party apps and tools your audience would find useful
  • Frequently asked questions (FAQs) with answers
  • A customer service case and resolution
  • Before and after stories
  • New training opportunities
  • Free resources, like white papers and guides
  • Upcoming events and webinars
  • Information about an event you’re sponsoring
  • Partner events related to your business
  • Community service initiatives

WHY SHOULD YOU CREATE A NEWSLETTER?

  • To keep your members up-to-date about what's going on
  • To keep the public informed
  • To educate all readers about issues and ideas that concern your group
  • To build cohesion and a sense of pride among your members
  • To spark new interest in, and increase recognition of, your agency
  • To offer a format for information exchange that doesn't yet exist in the community
  • To reduce the amount of time spent on information sharing at your group meetings
  • To announce your regular meeting
  • To replace meeting minutes by creating a section in the newsletter devoted to meeting summaries

WHEN SHOULD YOU CREATE A NEWSLETTER?

A newsletter may be started at any time during the life of a group or organization (although earlier is usually better!), and especially when:

  • You need to get a lot of information to a lot of people on a regular basis
  • You want to educate or inform the community on important issues
  • You want to attract new members
  • You want to build a sense of common purpose or motivation — or both — among members
  • You want to get feedback from your members
  • You want to increase recognition for your organization or belief in its cause
  • You want the public to view you as a credible and significant group

These are all good reasons, but creating a good newsletter, and keeping it going, takes a lot of time and effort.

Also consider how often you'll publish — weekly, monthly, bimonthly, or quarterly. Your choice