And it is certainly one of the cheapest. Yet it is seldom given the respect it deserves. Business cards represent credibility, legitimacy, and professionalism. Whenever you give one away, you are sending a message to that prospect about you and your business. Cards serve as a constant reminder of your company long after the initial business contact has dissolved into the haze of memory.
Business cards may be small, but their impact is huge. So when choosing a design of a card, don’t be cheap. A business card plays an important part in making a lasting impression. Spending time and money to invest in business cards makes sense. Cards should be carefully planned as any other form of advertising or they will not be effective.
Feature your company name prominently, with your name and title smaller. Using your company logo is important, because it will help people associate your name with the product you are selling.
What is the primary function of a business card? It is an invitation for someone to contact you with the eventual result of being a sale. Doesn't it make sense then, to make it as easy as possible for the person to contact you? Don’t take up too much space listing all the ways you can be contacted. It’s best to list your phone, fax and email address. Personal cell phone numbers should be given to the client verbally, when necessary.
Avoid using unprofessional email addresses such as: email@example.com... With today’s technology, it is easy to get a website domain name and peel an email address off that (domain based email), such as: firstname.lastname@example.org. The mere fact that you are easily accessible, makes it easy to make the contact the first time.
Full-color printing can add a dramatic impact to the look of your business card. If your budget doesn't support full color, there are a lot of creative possibilities using two colors of ink combined with a third color of paper.
It’s worth the time! Business cards are one of the most important tools for business today. The time and effort you spend creating and printing excellent business cards will pay future dividends.