Bulk Rate, Direct Mail, or Standard Mail


Do you want to mail out large quantities of postcards, newsletters, catalogs, or other printed pieces that are generally identical in content? Then “Bulk Mailings” or “Standard Mail” is what you want. Trust us, navigating the Post Office’s requirements can be daunting and expensive, so hire us, the experts.

Since 1992, Print & Copy Factory has provided bulk mailing services (also known as Third Class Mail, or Marketing Mail), using the highest quality mailing and sorting software, which increases mail deliverability. We navigate complex postal regulations and achieve the lowest postage rates possible. Print & Copy Factory maintains a direct mail bulk rate permit at no cost for general usage if you hire us to print, as well as provide mailing services for you.

The Process is Simple:

  1. We help you with a strategy - what is your plan? And what will it take to make it successful?
  2. We can design your project, with an eye-catching professional look, using our graphic design department.
  3. We can either use your database (excel or csv file) or search for the perfect database to increase your target audience. (To qualify for Standard mail rates, your mailing project must meet a minimum quantity of 200 pieces for letter and 500 for small "postcard size.")
  4. We then process the database meeting the Post Office requirements of CASS, NCOA, duplicate check, and using Intelligent Barcode technology.
  5. We will use state-of-the-art software to VDP (Variable Data Print) and address the project, which can be done on the fly as we print your piece, saving you the time and costs of using a separate service.
  6. We can deliver your mailing to the Post Office. We know what your time is worth, and it is not worth standing in line at the Post Office, so we will do that for you!

If you would like to purchase your own bulk mailing permit, visit the U.S. Postal Service website on How to Apply for a Mailing Permit.

Standard Presort

The most common type of bulk mail is called "Standard Class" (it used to be called "Third Class"). Most advertising mail, newsletters, etc. are sent using Standard Class.

To use Standard Class, your pieces must be essentially identical, without any personal information (besides the mailing recipient's name and address). That means you can't scribble notes to your friends on various pieces. It also means you can not send invoices, statements, and other individual information using Standard Class.

USPS Postage rates (effective January 2019)
Type of Mailing
Postage Rates
First Class Mail Letter (1 oz.) - Metered Mail/Stamps.com Rate $0.55
Bulk Mail Letter - average cost $0.28
EDDM Mail Rate $0.15

Non-Profit Status

Non-profit entities may use our permit, saving you the fees of setting up your own permit, but first, you need to get pre-approved by the US Post Office. This can sometimes take a while, however, it is really worth it. The postage difference and requirements are much lower and not as stringent.

Here is a link to the USPO website and process to apply for this status. When we get ready to do the mailing for you, we will contact the Post Office to be sure you have been cleared status.

The non-profit price for the same piece of mail using Standard Class would be quite a bit cheaper than regular standard bulk mailings.

What is the difference between Standard (Bulk Mail) and Every Door Direct Mail (EDDM) Service

EDDM is a saturation mailing, which means the postage amount is based on the saturation count in a rural route or delivery area and requires no addressing. The cost of postage can be lower than standard or bulk rate mailings, because there is no processing and sorting done on this type of mailing. These types of mailings are considered a “flood” mailing and work great if you have a specific area, and no specific demographics, to work with.

With Every Door Direct Mail™ (EDDM™), your business can:

  • Use our online tool to target areas you want to send your mailing — choose routes by neighborhood, ZIP Code™, or city.
  • Get your mailing to every mailbox along the chosen routes — delivered by the letter carriers with the day's mail.
  • Spend as little as 14.2 cents per piece on postage.
  • 5000 pieces or less and under 3.3 ounces.
  • 6.5 x 9 postcards work best and is what is recommended.

See more on EDDM's and our NeighborMail Program.


Start following us today