An Internal Newsletter Your Team Will Love
17 Jan 2012 Leave a Comment
in Design, Inspirational, Marketing Tags: newsletters, Q&A, team building, teamwork
While newsletters are a great way to build relationships with customers, many companies overlook the team-building opportunity an internal newsletter offers within their own doors, as well. Internal newsletters are a great way not only to learn more about colleagues, but also to keep employees informed about company news, events, and other important announcements. Here are a few tips for creating an internal newsletter your employees will love:
- Create a plan by defining the frequency of your newsletter (such as monthly or quarterly) and the types of articles or sections you’d like to include. Also develop a template you can easily modify for each issue.
- Encourage teamwork by assigning a few people to specific parts of the newsletter each month, such as pulling company stats (sales volume, incoming calls, trade show outcomes, etc.), writing feature articles about company events, and so on.
- Create an idea library. Stockpile various ideas, photos, jokes, quotes, seasonal graphics, etc., to save time down the road.
- Acknowledge employee birthdays, corporate anniversaries, new hires, promotions, etc.
- Consider offering a “message from the president” to make employees the first to know about new products, company changes, initiatives, etc.
- Highlight successes. If a department had an outrageous month, highlight their achievements, and offer a company-wide congratulatory message.
- Share encouraging survey results, customer compliments, and thank you notes from appreciative customers.
- Consider a Q&A section where employees can submit questions and have a leader provide answers in an open forum for all to see.
