Boost Your Sales Team’s Confidence With Internal Product Catalogs

No salesperson likes to say “I don’t know” when answering a customer’s question. While an occasional question may stump you, an internal product catalog is a great way to train your team and teach them the ins and outs of the products and services you sell. A well-produced internal catalog will help reduce those “I don’t know” moments and ensure your salespeople are knowledgeable enough to represent your products and services effectively. Here are a few tips for creating just such a catalog:

employees and sales force

  • There is no such thing as “too much information.” Gathering product information that covers anything and everything you can think of and having it readily available at your sales team’s fingertips will save a lot of time, hassle, and frustration should questions arise later.
  • In addition to detailed specs, pricing configurations, and other sales team info, be sure to insert copies of finalized marketing slicks that your customers may have in front of them, so your sales team can refer to those items as needed.
  • Consider using a three-ring binder, so pages can be easily organized, updated, and replaced.
  • Conveniently organize sections with labeled tab dividers for easy access.
  • Avoid page numbering if you plan to replace/update pages, since the removal/addition of pages can affect page numbering throughout your entire catalog.
  • If necessary, date the updated documents in the lower corner of the page, so you know their relevance.
  • Remember, the more knowledgeable your team is, the more satisfied your customers will be.

Managing Interruptions

How can I make my daily goals with all the interruptions from voice mail and e-mail?

InterruptionsI used to leave the office at the end of the day and wonder, “where did all the time go?” I decided in this journey of getting myself organized I would start writing things down in a spiral notebook and then review my notes at the end of the day during quiet time with a glass of wine. More

To Do Lists


I seem to be one of the few who has a ‘To Do List’ and can’t remember why I put that item on my list. Better yet, where did I leave that list? Today we will cover the subjects of “To Do Now” and “To Do Later” items. I am learning in my daily walk of reorganizing my habits to put items in priority of their importance. Also to not rely on my memory and to put the list in the same place. When writing it down give a brief explanation along with any promised date or time for completion. Recently I went on a 10-day vacation and because of my new habit of writing things down, we did not leave one item behind that we needed for the trip. I would like to encourage you to go to  www.smead.com for more helpful hints.

First you need to sort the items out by date or time if noted on the item, then by importance of immediate or later – some time in the future! Here is what I have found to be very helpful. More

FOCUS = Functional Organized Clutter-free Useable Space

Last Friday, June 12th, I learned the following acronym “FOCUS”, from one of the attendees during the networking time at the Bellingham Whatcom Chamber of Commerce Network Breakfast.  By the way this event is the second Friday of each month at the Northwood Hall and begins at 7:30 am.  The staff really try hard to get us all out the door by 9 am.

Kathleen Israel is the owner of “Let Go”, a business in which she advises clients how to take charge of their clutter and bring serenity back into their space by using “FOCUS”. More