Boost Your Marketing With Postcards
03 Sep 2013 Leave a Comment
in Marketing, Marketing TIPS, Products Tags: Direct Mail, Marketing, NeighborMail, tips
You probably get at least a few postcards in your mail every day. Have you noticed that you always look at the front and usually flip them over, too? Postcards are incredibly hard to resist because there’s something compelling about that small, stiff card stock.
Postcards are experiencing a revival as business owners and marketers are rediscovering the powerful impact postcards can deliver. What’s so great about postcards? Postcards have several advantages over many other marketing channels.
- Postcards are less expensive to print.
- They don’t require envelopes or other inserts.
- Postcards provide an instant visual connection with the recipient.
- The limited space for copy and graphics forces you to get to the point quickly.
- Recipients don’t set them aside to read later, leading to instant reaction.
- Postage is often lower than with other forms of direct mail.
- Postcards are great for personalization (with variable data printing – VDP).
- Postcards work very well in driving website traffic- Check out our NeighborMailTM program!
- Postcards are fantastic to use in a series sent over time to educate, engage, and drive sales.
- Graphics and copy are easier to create.
- Postcards work well for both short-run and larger-volume orders.
- Postcards make great appointment reminders, thank you notes, and follow-up cards.
Think of postcards as mobile mini billboards. They get your message across and can travel at very economical rates.
Of course, postcards do have some limitations. They’re obviously not great for any type of promotion or campaign that needs lots of space for copy due to the size limitation. It’s also not easy to generate direct sales with a postcard campaign. However, postcards are fantastic for creating awareness and generating sales leads. In fact, it’s hard to beat postcards for economical lead generation campaigns.
Postcard Creativity
Postcards can be created in traditional sizes, as well larger sheet sizes. They can be die-cut with custom-size shapes in order to stand out and create attention. Postcards can be made from very thick card stocks, laminated, and even made from plastic stock. The possibilities are only limited by your imagination.
Using Postcards
Direct mail is only one way to use this powerful marketing tool. You can also include postcards as part of a media or brand identity kit; as a promotional handout at trade shows and networking events; and as part of a sales letter insert. You can mail an oversize postcard using our NeighborMailTM program for less that the cost of a first class stamp, including printing and postage.
Marketing Takeaway
The humble postcard is a powerful counter-measure to digital marketing. As more people are turned off by spam emails and other digital waste, they’re paying more attention to postcards. Postcards have a higher read-rate than many other marketing mediums because they are easier to digest quickly.
Postcards have a place in your marketing campaigns. If you use eye-catching, powerful design in addition to strong, to-the-point copy, combined with a call to action, there’s a great chance your target audience will respond the way you’d like when you use postcard marketing.
Bounce ‘Em Back to Your Site
31 Jul 2012 Leave a Comment
in Web Tags: Marketing, SEO, websites
After all your work hard and marketing efforts enticing prospects to visit your website, it can be frustrating to see high bounce rates. Bounce rate is an Internet marketing term that represents the percentage of visitors who enter your website and bounce — or leave the site — rather than continuing to view other pages within your site or complete a desired action.
Here are a few common website mistakes that are often responsible for driving away potential customers:
- The basics. An unattractive design, spelling errors, broken links, images that take forever to load, and other annoyances will quickly cause visitors to lose trust and confidence in your business.
- Poor navigation. If visitors can’t tell where they are, where to click next, or how to get back to your homepage, they will likely just exit.
- Complicated, lengthy web pages. Instead, provide information that is brief and organized with headlines and sub-headings, bulleted lists, and short paragraphs.
- Too many distractions. Popup ads, flashing information, and similar devices can easily frustrate or lead visitors away from your site.
- Dated content. How will visitors know if anything is the latest and greatest information if you don’t take the time to update key areas on your website?
- Music or sound effects. These are not only annoying, but also embarrassing for visitors viewing your site from a public place. Users will likely close out of your site as quickly as possible.
- No contact information. While a “contact us” form is helpful, your website should also include your telephone number and physical address. The more contact information you include, the more visitors will be reassured you are legit.
- Asking too many questions. Requiring too much information from visitors may scare some away. Make it easy for visitors to request additional information by simply asking for their name and basic contact information. Also provide quick turnaround in response to show you respect their time.
Our creative team would love to help you develop outstanding marketing materials to supplement your website. Give us a call today! We are here to help!
Who Is Print & Copy Factory
03 Mar 2011 Leave a Comment
in Marketing, Services Tags: corporate video, ferndale chamber, Marketing
Creating A Corporate Video
A few weeks ago I had the opportunity to piece together a corporate video for the shop that was going to be aired at a Ferndale Chamber of Commerce meeting. I was quite excited about doing such a project, but I also knew it was going to be a challenge.
I have edited a few small videos before, but nothing of this scale: 3 or 4 minutes long, with several dozen video clips and still images, background music as well as a full narration throughout the entire video, spoken by your’s truly. Fortunately, just as much as this was a challenge, it was also a wonderful opportunity, for multiple reasons.
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Facebook Fan Pages FREE for our Business Customers
03 Aug 2009 Leave a Comment
in Inspirational, Services Tags: facebook, free setup, inspiration, Marketing, seminar, symposium
Let’s face it! Marketing your business has changed dramatically in the past year. Your regular customers are holding on, wondering, speculating and unsure. All purchase decisions are up for conscious review, and this is a daunting challenge for businesses. However, it also creates opportunity!
Here are some tips to help get your customers back in the door: More
Marketing Tip #8: Brochures & Rack Cards
24 Jun 2009 Leave a Comment
in Design, Marketing, Print Tags: brochures, Design, Marketing, Print, rack cards, tips
Every product, service or idea you sell needs a brochure or rack card. Through the years we’ve probably printed several million brochures, and while that doesn’t automatically make us an expert, it sure doesn’t hurt.
June 15th Marketing Symposium
16 Jun 2009 Leave a Comment
in Inspirational, Marketing Tags: Inspirational, Marketing, symposium, Testimonials
Last night was the packed 3 hour Marketing Symposium Class, attended by local business owners. They walked out of that room empowered and with a clearer vision on what to do when it comes to marketing. Here are some emails from my email box this morning that I would like to share: More
Argument for Direct Mail
09 Jun 2009 Leave a Comment
in Inspirational, Marketing, Print, Services Tags: Advertising, Direct Mail, Inspirational, Marketing, U.S. Post Office
We just received a brilliant piece of marketing from the U.S. Post Office. “Results-Driven Marketing in a Down Economy.” It creates a wonderful argument for the use of Direct Mail during the current economic climate. They want to point out that even now, this is a great time for opportunity! More
Planning for the future…
08 Jun 2009 Leave a Comment
in Inspirational, Marketing Tags: Marketing, seminar, symposium
Planning for the future…
Even when it seems tough to get through the now… More
Wake UP Business Owners!
01 Jun 2009 Leave a Comment
in Marketing Tags: 2010 Winter Olympics, Marketing
Business Owners – WAKE UP! Build on Your Marketing Awareness
The truth is rather simple, the market place is changing in ways we never seen before, the paradigm shift is occurring now. And how is your business prepared to survive and even flourish?
If you are listening to the news and waiting for the economy to bounce back, well, let me begin by telling you you may be waiting for a while. More