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Appreciation Marketing

31 Jul 2012 Leave a Comment

by Becky in creative offers, Discounts, Inspirational, Marketing, Marketing TIPS, Products, Services Tags: , ,

Everyone likes to feel appreciated. That’s especially true when it comes to your customers. Appreciation marketing can help you develop lasting relationships and make customers think of you the next time they’re ready to purchase.

Print & Copy Factory Thank yous and that'a boys

Here are a few ways to show customers your appreciation:

  • Send a hand-written thank you card every time someone does business with you.  Larry and I remember purchasing a suitcase at a smaller store in the mall years ago, and they sent us a thank you card, for a suitcase no less!  We thought that was pretty darn cool, so Print & Copy Factory started sending thank you cards to our customers.
  • Reward repeat customers with special deals, exclusive discounts, and coupons. You should be tracking what your customers are purchasing from you, and use this to sell add-on services or products as a form of up-selling.
  • Send holiday (we have a large selection), birthday, or anniversary cards. These simple, pressure-free greetings will help increase top-of-mind awareness throughout the year.
  • Offer useful information and helpful tips to educate customers and promote your expertise via blogs, newsletters, social media, and the like.
  • Invite customers to an exclusive appreciation event designed for existing customers.
  • Collaborate with non-competitive local businesses to create a coupon book or discount program across a range of industries – check with the local chambers, some of them have welcome packets that they give to new members that include your marketing items – I know the Ferndale Chamber has one).
  • Create a customer loyalty program, such as a loyalty punch card, upgrade offers, or cash rewards after reaching a specific purchase level.
  • Respond quickly to customer questions or requests, and follow-up to be sure all questions were thoroughly answered.
  • Ask for customer feedback in the form of surveys and response cards. (we also do this, using a pre-paid postcard, encouraging the correspondence)
  • Send out a voucher or postcard for a free gift, redeemable at your business.
  • Send out re-order cards.
  • Send discounts and coupons “just because” to thank customers for their business.
  • Include statement stuffer coupons with bills not only as a thank you but also to encourage customers to make additional future purchases.
  • Give away free-bees, such as coffee mugs, pens or even hats with your logo on them, they stay with the customer longer and help you advertise too!

If you’re interested in any of the above print marketing ideas or need help brainstorming the perfect promo to show customers your appreciation, our creative team here at Print & Copy Factory is eager to help. Give us a call today!