Tips to Wow Prospects at Trade Shows

Trade shows are a proven way to showcase your company’s products and services, but it can be challenging to stand apart in what can seem like a never-ending sea of booths. Here are a few tips to ensure your company gets noticed before, during, and after the event:

    • Send teaser pre-show mailers that encourage prospects to visit your booth. Include a raffle ticket for a giveaway, promote a prize drawing, or encourage recipients to stop by your booth for a free giveaway item.
    • Consider a theme for your booth, such as a Hawaiian theme, coffee shop theme, or sports-related theme. If you don’t want to go the theme route, simply wear attire that is appropriate for the products you’re selling. For example, if you sell ski equipment, you could dress in ski apparel and offer visitors hot cocoa and free demos.
    • Inviting banners and posters that can display your booth/business. We have seen booths in the past where no-one knows what the business is!! This is the whole reason why you are there! Banners can be used over and over again, so the cost/expense is well worth it.
    • Attract visitors with a delicious treat they can’t resist, such as homemade cookies, cupcakes, ice cream bars, cinnamon rolls, or even full-size candy bars wrapped with your marketing message.
    • In addition to having a widescreen display that offers engaging, informative content, videos, and product highlights, remember that print materials (including business cards, brochures, and flyers) are a must for ensuring visitors will remember you after they walk away.
    • Use a spotlight to draw attention to a new item or promote a “show special” or “best seller” item. Consider offering a significant discount for placing an order during or within a few days of the event, and have promotional flyers ready to pass out detailing any exclusive offers you provide.
    • Be on the ball when mailing follow-up information. If you’re on the road, email someone at the office daily with requests to send info packets immediately.
    • Consider sending a lumpy mailer shortly after the event that includes a thank you card or flyer featuring a photo of you and/or your booth (to spark memory), a small promotional item, and a sample or trial offer of your product. You may also wish to promote an extension to any exclusive offers you marketed at the event.

Let us know if we can help you create stunning marketing materials that will not only spread the word but also help turn prospects into customers!  Check out our tradeshow packages!

Start Spreading the Word About Your Full Product Line

If your marketing focuses too sharply on just a few key products or services, your customers may be unaware of your additional offerings…and you may be missing out on a great deal of potential revenue. Here are a few ways to spread the word about your full product or service line:

    • Create a monthly or quarterly product spotlight postcard campaign that highlights various products or services, including a tearaway coupon as an incentive to try.
    • Distribute product and service overview flyers or brochures with every purchase, either by inserting them into the purchase bag or stapling them to the receipt.
    • Include a Q&A section on your website that provides additional details about your various products and services.
    • Give new customers a three-ring binder welcome packet, and periodically send them new product pages or updates that are three-hole drilled to update their binder.
    • Publish a blog and offer regular tips and articles that help customers get the most out of your products.
    • Offer a product catalog with in-depth product features and highlights.
    • Highlight a different product or service in your email tagline every month, with a reminder to check your website for more details.
    • Cross-sell or up-sell your products to increase revenue by bundling items together, suggesting complementary items, or including customer testimonials that recommend some of your lesser-known products along with your more common offerings.

Help Sales Soar with Flyers

Flyers are a very flexible, cost-effective, and efficient way to spread the word about your company, promote or introduce your products, announce special price promotions and events, or simply educate your audience. Here are a few ways to increase sales by maximizing the use of marketing flyers:

    • Add a flyer to every mailing that leaves your office. Include them with bills, statements, information requests, and marketing campaigns.
    • Fold your flyer, affix a label or seal, and send it as a self-mailer to your marketing database. (We can also do the mailing for you!)  AND take advantage of the new postal service called Every Door Direct Mail (EDDM) the postage is around .145 cents each, give us a call and we can tell you more  about it. For non-profits, the price can be as low as .07 cents each!!
    • Hand flyers out at trade shows, promotional events, and other industry-related affairs, not only at your booth, but also while walking around and visiting.
    • Post a flyer on community bulletin boards, such as those found at laundromats, gyms, apartment complexes, senior centers, public libraries, local schools or college campuses, grocery stores, and the like.
    • Check with local newspapers or magazines to learn their policy and costs for including flyers as a marketing insert.
    • Ask other local businesses such as cafes, auto body shops, salons, clinics, and bookstores if you can leave some flyers in their waiting/reading area.
    • Consider hiring high school students to pass them out door to door or to local businesses.

If you’d like help creating eye-catching flyers that get noticed and produce results, drop us a line.

 

Tips to Wow Prospects at Trade Shows

Trade shows are a proven way to showcase your company’s products and services, but it can be challenging to stand apart in what can seem like a never-ending sea of booths.  Every Spring, The Building Industry Association and the Bellingham/Whatcom Chamber of Commerce put on wonderful tradeshows that showcase local businesses, and with their help, Since 1006, Print & Copy Factory has gathered together ideas and generated a seminar that you can attend for free. Keep an eye on our website for the dates for this early Spring.

Here are a few tips to ensure your company gets noticed before, during, and after the event:

    • Send teaser pre-show mailers that encourage prospects to visit your booth. Include a raffle ticket for a giveaway, promote a prize drawing, or encourage recipients to stop by your booth for a free giveaway item.
    • Consider a theme for your booth, such as a Hawaiian theme, coffee shop theme, or sports-related theme. If you don’t want to go the theme route, simply wear attire that is appropriate for the products you’re selling. For example, if you sell ski equipment, you could dress in ski apparel and offer visitors hot cocoa and free demos.
    • Attract visitors with a delicious treat they can’t resist, such as homemade cookies, cupcakes, ice cream bars, cinnamon rolls, or even full-size candy bars wrapped with your marketing message.
    • In addition to having a widescreen display that offers engaging, informative content, videos, and product highlights, remember that print materials (including business cards, brochures, and flyers) are a must for ensuring visitors will remember you after they walk away.
    • Use a spotlight to draw attention to a new item or promote a “show special” or “best seller” item. Consider offering a significant discount for placing an order during or within a few days of the event, and have promotional flyers ready to pass out detailing any exclusive offers you provide.
    • Be on the ball when mailing follow-up information. If you’re on the road, email someone at the office daily with requests to send info packets immediately.
    • Most tradeshows now generate a list of attendees to the tradeshow, however, we still suggest that you do your own drawing/give-a-way of some sort, to collect leads. Flag the drawing form / business card with a rating 1-2-or-3 on the interest level that this person has with your product, so you can follow up with the hot ones right away. Follow integrity, and post the winner (take a photo perhaps) – during the show, on a sign, on facebook/twitter and website so everyone knows it was legit.
    • Consider sending a lumpy mailer shortly after the event that includes a thank you card or flyer featuring a photo of you and/or your booth (to spark memory), a small promotional item, and a sample or trial offer of your product. You may also wish to promote an extension to any exclusive offers you marketed at the event.

Let us know if we can help you create stunning marketing materials, direct mail invites and follow-ups, promotional items, tradeshow booths and signage, that will not only spread the word but also help turn prospects into customers!