Start Spreading the Word About Your Full Product Line
30 Sep 2012 Leave a Comment
in increase business ideas, Marketing Tags: blogs, catalogs, Direct Mail, flyers
If your marketing focuses too sharply on just a few key products or services, your customers may be unaware of your additional offerings…and you may be missing out on a great deal of potential revenue. Here are a few ways to spread the word about your full product or service line:
- Create a monthly or quarterly product spotlight postcard campaign that highlights various products or services, including a tearaway coupon as an incentive to try.
- Distribute product and service overview flyers or brochures with every purchase, either by inserting them into the purchase bag or stapling them to the receipt.
- Include a Q&A section on your website that provides additional details about your various products and services.
- Give new customers a three-ring binder welcome packet, and periodically send them new product pages or updates that are three-hole drilled to update their binder.
- Publish a blog and offer regular tips and articles that help customers get the most out of your products.
- Offer a product catalog with in-depth product features and highlights.
- Highlight a different product or service in your email tagline every month, with a reminder to check your website for more details.
- Cross-sell or up-sell your products to increase revenue by bundling items together, suggesting complementary items, or including customer testimonials that recommend some of your lesser-known products along with your more common offerings.
Plant a Seed with Catalogs, and Watch Your Business Grow
28 Aug 2012 Leave a Comment
in Marketing TIPS, Products Tags: catalogs, cross-selling, seasonal inserts, tell your story, Testimonials
While online ordering is a must-have for many businesses, a printed catalog can provide a great supplemental marketing tool for your website. Many people still prefer perusing catalogs at their leisure without being connected to a computer. For these customers, a printed catalog provides increased exposure to a wider variety of products. In addition, catalogs can be easily shared with others and offer staying power…with a message that can be seen again and again.
Here are a few tips for creating a printed catalog that will do the selling for you:
- Include a mix of customer testimonials that give readers a more consumer-centric look at your products.
- “Tell your story” by including background information about your business and the history of your products.
- Cross-sell complementary products through suggestions in the product copy, call-outs, or the placement of companion products together.
- Feature best-selling products in the upper right-hand corner, where the eye is naturally drawn when flipping through a catalog.
- Think small. If you have a frequently changing product line, consider a mini catalog booklet that offers a brief overview of your product line with colorful product photos to pique interest. Refer readers to your website for an extended product line or more in-depth information.
- Include an order form. While few customers mail in their order, many will use it to organize their orders before ordering online or calling.
- Include seasonal insertsthat can be easily updated for relevant sales and offers.Remember, the more information customers have about your products, the more confident and satisfied they’ll feel with their purchasing decisions.
