Build Business Relationships with Greeting Cards
15 May 2012 Leave a Comment
in Marketing TIPS, Print, Products Tags: birthday cards, employee recognition, greeting cards, personalized, thank you cards, VDP
Greeting cards are a great way to show your family and friends you are thinking of them on their birthday or holidays. They are also a powerful yet underutilized tool for businesses to reach out and connect with valued customers, professional acquaintances, and other businesses.
While holidays and birthdays are the most common times greeting cards are used, businesses can also use greeting cards for business event invitations, staff introductions, product or service announcements, exclusive promotion or discount offerings, gift card holders, employee recognition, thank you cards, follow-up notes, customer anniversaries, grand openings, and more.
We can set up programs for companies such as insurance companies, to send out birthday cards on the first of each month. The insurance company would just provide us a database with the birthday month, personal message field, and name/address, and we would personalize the card and address the envelop and mail it out. They would not have to think about it for a full year…! This technology is called VDP, or variable data printing, that creates “extreme personalized mailings“.
Next time you’re looking for a creative way to send a friendly greeting to your customers, give the timeless touch of greeting cards a try.
