Your Website Is Your Megaphone, Use It!

Yes, Pay Per Click (PPC) Advertising is a proven method to in reaching your target audience, but what if I told you your website alone can help you reach some of this demographic for free? In fact, Search Engine Optimization involves thinking about the whole picture, not just PPC. While paid advertising is considered as the “quick and dirty” method, there’s also the “slow and steady” path you can take. Best of all, you’re allowed to and should take both directions!

You might ask, “Why is this important?”

When you stop paying for advertising and forgot to invest time into Organic SEO (your website and your content), most of your traffic to your website could disappear! You have no other choice, but to keep paying for advertising. Let’s be honest, having only one option isn’t really an option.

Make Friends With Googlebot

I’m going to give you a small glimpse into Technical SEO (Search Engine Optimization) by providing a few easy methods you should start implementing right now!

Part of my job in web development is to know how to build websites that will be heard and seen across the internet as best as possible. Website is not a static brochure, but a powerfully constructed megaphone waiting to be used for bringing traffic and revenue to your business.

In a previous article, “Don’t Be Your Librarian’s Worst Nightmare,” I explained how Googlebot is very much like a librarian who sorts websites and the content of its pages into “books” for users to be lead to the correct information. Not only is it good to let Googlebot know of your website and where the specific locations of your pages are, but it’s also essential to give some context of what your content is about.

Page Titles & Page Descriptions

Googlebot isn’t human like you and me. It only cares if you go by its rules and demands from you to meet its requirements or else it will ignore your content. When Googlebot indexes your website, one of the first things it pulls is the Title and Description of each individual page. In HTML code (the skeleton of your website), there is a Title Tag and a Meta Tag for a description. Below are screenshots of what Googlebot sees:


Not to worry! We have already programmed inside all of our client websites an easier way to alter these tags.

  • Login to your website (www.yourwebsite.com/admin) and use your username and password
  • On the top left, under Content, go to Content Manager
  • Select which Page you want to alter.
  • In the Main tab, locate the Title field and SEO Description field.
  • Click Apply at the top before exiting

What to Write In the Title of Your Page

For titles, use descriptive keywords instead of a generic name for the page. As an example, let’s take a look at the homepage of Print & Copy Factory’s website:

In this Title tag, we have a few keywords Googlebot can pull from:

Print, Copy, Web, Bellingham, Marketing, and Resource

See how this is so much better than using “Home” or “Homepage”?

What to Write In the SEO Description of Your Page

For Meta description tags, effectively state the solution to the problem within the first sentence. Keep it concise, around 150 characters and use keywords for robots to notice. Here’s what Print and Copy’s homepage description reads:

Keywords in this description: Bellingham, Washington, Whatcom County, Business, Printer, Commercial, Printshop, Digital Press, Copiers, Color Printers

How Googlebot Uses These Tags

So after implementing the changes, I will say it takes a while for Googlebot to notice, but eventually, it will update its database. Here’s what happens when I search for “printing bellingham” in Google Search Engine. As you can see in the screenshot below, we have the correct Title Tag as well as the correct description we gave to the homepage.

Bonus: Give Descriptions for All Media Content

The best part about this method is, it can be applied to everything including images, videos, buttons, etc. For example, if you want to give a description for an image, click on the image to highlight it. On the text editor’s toolbar, click the Image Icon and Insert/edit image box will appear. Write a description in the Image Description field. Click OK. Most importantly, click Apply before exiting.

Again, here’s what Googlebot will pick up:

Do’s & Don’ts of Giving Descriptions

To wrap this up, here’s a guideline of how to write great descriptions for your website.


  • Do use effective and rich keywords to describe your product
  • Do try to be concise and make the first sentence as your hook
  • Do give descriptions for everything including pages and content
  • Do provide unique descriptions for all pages and content


  • Don’t copy/paste the same description for everything
  • Don’t use generic descriptions for your pages and media content
  • Don’t use irrelevant keywords that have nothing to do with the content
  • Don’t “stuff” keywords as a substitute for writing full sentences

Don’t Be Your Librarian’s Worst Nightmare

And by Librarian, I mean Gogglebot…

It’s crucial to routinely give an update to the Search Engines they are aware of all of the exciting changes on your website, whenever you are about to launch a brand new website with PCFWebsolutions or simply making changes to your content or renaming any URLs to your pages.

You might not think these small changes are anything significant, but if have ever seen an annoying “404” (error) page you might want to read more. It’s possible customers are seeing YOUR 404 page. Embarrassing…

You might ask, “What’s the harm in changing www.supercoolsite.com/index.php?page=pogosticks to https://supercoolsite.com/pogosticks?

After all, you believe it’s obvious where the new location of your page is on your site, but not for Googlebot. This robot occasionally scans all of your pages as well as the content contained in each page to later reference this information as a solution to a question someone might be searching for.

Say for instance someone was searching online for a Pogostick.

Very much like approaching a local librarian to ask if there are any books about Pogosticks. Our internet’s librarian, known as ‘Googlebot’, immediately responds, “Oh yes! I know where you can read about pogo sticks!” They will then ask the user to follow them as they walk through the library (the internet) to locate their book (a page on your website). And much like a book, labeled and categorized to sit at a particular spot on a particular shelf, Googlebot will expect to find this “book” (webpage) exactly where it should belong. You think “Hey, that’s awesome!” You’ve written about pogo sticks and even sell them! They’re going to go straight to your website, right?

However, as soon as your audience arrived on this page, IT’S GONE! Your audience becomes confused, perhaps even frustrated, as they wish to exit and bounce out of your site and instead pick up a different “book” (your competitor’s website: https://lesscoolwebsite.com/pogosticks).

Googlebot is also confused and assumes it’s lost. After this occurrence repeats itself a few more times, Googlebot will have no choice, but to drop this page from its records and consequently DROP YOUR SEO YOU’VE BEEN BUILDING FOR YEARS!

“But my pages aren’t missing, there’s just on another “shelf” not too far…”

It doesn’t matter.

The customer already got what they needed but from someone else. NOT YOU!  What a sad story… but no fear! We can prevent this awful scenario altogether by letting Googlebot know where all of these “missing” pages are, by redirecting these old links to the new links! This practice is how you can maintain your SEO value.

Of course, there are multiple ways to redirect pages, but to be safe, a “301” redirect is preferable over other redirects such as “302” and “307”.

This sounds a lot like gibberish, but let me explain: “301” indicates merely to web browsers and search engine bots (Googlebot isn’t the only one out there) that the page has moved PERMANENTLY. That means not only has the page changed location but that the content—or an updated version of it—can be found at the new URL! A “301” passes between 90-99% of link equity (ranking power) to the redirected page.

Here at Print & Copy Factory, we can communicate with Search Engine Bots and see what pages they might be looking for, but can’t seem to track down and help guide them to the new locations of these pages. New customers are buying your pogo sticks. No sad stories!

So if you’re making changes on your own or may feel that you might want us to look into Indexing and Redirection for you, don’t hesitate to contact us!

You don’t want your SEO to drop. On top of this, we also provide SEO services to boost our client’s website’s Search Ranking and convert prospects into customers!

Hi, my name is Jake and I’m the Web Administrator, Front-end Developer, and go-to web guru for all of the technical questions you may have. We host over 130 websites and provide all kinds of web services to our clients including newsletter email campaigns, engineering new websites, monthly backups, contact form building, etc… you name it – I’ve got a solution!

You can contact me by emailing to support@pcfwebsolutions.com

Need a New Website? Leave it to Us

Hello everyone! My name is Jake. I have 7 years of Graphic Designer experience and am now delighted to be working as a Web Developer here at Print & Copy Factory. I wanted to briefly go over how important it is to have a professional website these days. Whether or not you have a website for your business, it’s always good to keep a few things in mind.

The times are changing for the business industry. We’re entering an age where the technology is at the forefront of every business owner’s mind. For those who aren’t tech-savvy, the idea of the website can be daunting.

“Where to begin with building a website?”
“How much does a professional website cost?”
“Who can I trust to build one for me?”

Here at Print & Copy Factory, we have built many websites for all kinds of businesses, no matter the size of the business or what the needs may be. We also build our websites using a CMS platform where you can be in control adding or removing content in the future which is important in order to update your website with relevant information.

“The three steps to Powerful Marketing 1) Have something good to say. 2) Say it well. 3) Say it often.”
– Jason Gaylord, LocalLoop

Here are four things you should consider when building a new website:

1. Capturing Attention

Did you know that the average attention span is so short, a potential customer will decide whether to continue viewing your website or move on within the first 8 seconds? It doesn’t matter how modern looking a website is, or how many pages it has. Bottom line, if your website doesn’t readily give your audience what they need, they will look to others for a solution. That’s why having a clear call to action of what you can do can quickly convert your audience into customers.

Does your website have what they are looking for?

2. SEO (Search Engine Optimization)

You want your website to be your word of mouth. Keyword Search Support is the practice of organizing your site in a way that Search Engines can quickly and easily understand what your site is, and how relevant it is to what people are searching. The way Search Engines (Google, Yahoo, etc.) crawl websites and make their decisions on who to put first on the searches is constantly evolving and it’s good to stay on top of it. We specialize in helping your business make it to the first page of search listings to stay ahead of the competition!

3. Quick & Responsive

You want your website to be fast and flexible! Today roughly over 50% of those who visit websites are on mobile devices and the percentage has grown every year as technology becomes increasingly better. 40% of people won’t wait beyond 2 seconds if your webpage isn’t loading. When we build your website, we make sure to build it to automatically reformat itself for every device including desktop computers, laptops, tablets as well as smartphones.

So no matter where your customers are coming from, they can easily connect with you.

4. Security

When you embark your adventure on building a website, you want to make sure you’re prepared for the dangers out there. Sadly, stories of websites and social media accounts being hacked are becoming more and more frequent. To be honest, if the technology you’re using is outdated you’re leaving yourself out in the open for anyone to reek havoc online by hijacking your identity. You’ll see “free” offers online. Although most of these offers are well-intentioned, they usually don’t provide the right level of security.

That’s why it’s good to have a team like Print & Copy Factory who can keep your website relevant and fresh.


Don’t have a website yet? Let’s get started!


Already have a website? There’s always room for improvement!


(Alright, here’s another one because you’ve gotten this far.)

5. Branding

It is always a great idea to stay on top of your image, as website design trends can quickly look outdated. Visitors to your site will notice if your branding feels fresh and up-to-date, and it can instill trust in their minds that you bring that same attention to detail to all the other aspects of your business or organization.

If you feel starting fresh with a new logo sounds like a step in the right direction, we have a highly skilled design staff who can take care of that for you!


Easily Resize Pictures with Image Resizers

Easily Resize Pictures with Image Resizers

If you need a hand editing images for professional use, we’re here to help.

Our team of printing experts is here to lend a helping hand anytime you need us, but we know you like to have control as well, so we thought we would share this list of image resizers out there that you can research.

Just as the popularity of emailing and uploading images to websites has increased, so have image file sizes. Many photos are difficult to email or upload because of their large size. In addition, they take a long time to download and often get caught up in email filters due to size limits. Here are a few examples of handy image resizers that can help you conveniently resize photos:

  • Photo Magician – Provides several options on how and where to resize photos, including the option to overwrite existing files.
  • Resizr – A free online image resizer and picture crop website with lots of extras to convert, crop, rotate, or edit images quickly and easily.
  • Free Sizer – An easy to use tool to quickly create resized copies of your pictures that can be sent by email or uploaded to the web – comes pre-configured for most popular uses.
  • Batch Photo Resizer – Is a is full-featured software for converting and resizing the graphic files of well known formats.
  • ShrinkPic – Automatically reduce the size of photos for email, IM, blogging and web galleries without changing the original image.
  • Shrink Pictures – This site was created out of frustration of users asking questions like How do I resize images? How do I make images smaller? Etc.
  • Easy Photo Uploader – allows you to resize and upload your photos to Facebook, and log into your Facebook account directly from the program’s interface.
  • QuickResizer – Allows you to resize your pictures in a few seconds. Also supports batch resizing, so you can resize multiple files at once.
  • Picture Resize Genius – Resize pictures, add watermarks, rename picture files, and change their extensions.
  • Fotosizer – An online tool that crops images “intelligently,” preserving the visually interesting parts of the image during the crop.
  • Cropp – An easy way to crop images in your browser without requiring any software.

Are You Using Keywords Correctly?


When it comes to search engine optimization, few topics are as popular as the use of keywords. To hear some people describe it, keywords are the secret to success; if you just use specific keywords in your text enough, people will flock to your website. But think about the last time you read something that was clearly “keyword stuffed.” It probably sounded awkward, unnatural, and a bit forced, didn’t it? You probably didn’t take the information or the website too seriously. Fortunately, it is possible to use keywords effectively to entice visitors, give them confidence they’ve found a good source of information, and still sound completely natural.

Selecting the keywords

When choosing keywords, think about the words customers are commonly searching for online. Monitor the number of searches that are done for different keywords, and then choose a few you’d like to target. These should be keywords directly related to your business, so you can use them naturally throughout your website and blog.

When selecting keywords, make the subtle distinction between keywords you and other professionals in your industry are likely to use and those your customers are likely to use. Your keywords won’t do you any good if your site ends up just attracting competitors. They’re not looking to buy from you! You want to use language and keywords that reflect your customers’ priorities and their language. This will ensure you bring the right people to your site. This is also helpful for selecting vocabulary words to use on all your marketing materials, including your outbound direct mail and newspaper advertisements.

Using the keywords appropriately

Make sure you use the keywords a few times in content. This will let your visitor know they’ve found a page with the information they were looking for. If done naturally, using the keywords in the opening paragraph can be a good practice for this reason.

Don’t use your keywords excessively, though. Generally, aim to keep the keywords in mind when you write, and use them whenever the opportunity naturally arises rather than assigning yourself the task of fitting them in as often as possible. Using this system will help you improve the flow of your writing and make it sound much more compelling and natural, rather than a trap designed to bring visitors to your website.

The reason blogging and keeping your website up-to-date are so fantastic for marketing is that both of these practices allow you to naturally incorporate keywords into your content. Keywords should be thought of as subjects that you want to write about. They’re terms your potential customers are searching for because they’re interested in learning more. Be the source of information for them, so they will turn to you as a source of authority.

Keywords can be very helpful in developing websites to attract and retain visitors. Capitalizing on their value, however, requires understanding what customers and search engines are and aren’t looking for. Keeping these guidelines in mind should help you use your keywords to your advantage. If you’re ready to take your marketing campaign to the next level, let us know. We’d be happy to help get you started!

Web@Work Tutorial Series: 01. Your Website and Basic Terminology

by Scott Prindle


This is the beginning of an article series that is focused on teaching you how to use the backend of our websites. We’ll be starting out with the simple tasks of editing content and moving to more advanced tasks as the series moves forward as part of the educational process. If you’d like to subscribe to these articles, please sign up for our Web@Work newsletter.

Some of the topics may address newer aspects of our websites such as responsive design layouts and content templates. Not all of our websites are capable of some of the newer fancy features and I’ll make note of this in each article so that you don’t needlessly read something that doesn’t pertain to your website.

If you’ve made a website with us in the past year or so, however, most likely all of these features will be available on your site. If a specific feature isn’t available with your site’s version, we’d love to discuss updating your CMS with the latest and greatest that our platform allows.

Our first article will be focused on introducing you to the basics of our websites and some of the terminology that as a web geeks use.

Your website and gaining access to under the hood

Your website is built on a content management system (CMS for short), a platform that allows non-technical users to manage a website and its content without the needing coding/programming knowledge. It operates much like a program on a computer does, but operates entirely in the browser from your website’s server and has features that make content editing easier for the layman.

When using a content management system, there will be a separation between what the public sees of the website and what you, the website manager, will see. This is what we term as the frontend and backend of a website.

The frontend of your website is any part of the website that is publicly viewable. Your website pages, blog articles, etc are all part of the front end of the website.

The backend of the website is the centralized part of the website where you manage it. It is not a publicly viewable area of the site, and is password protected in almost all cases. This term also refers to more of the backend that most clients don’t see (the server, the database, etc.), but whenever I’m referring to it, I’ll be referring to the behind-the-curtain application of the CMS.

Most of the time the backend can be accessed by going to a specific address in your browser (such as www.yourdomain.com/admin) and logging in using the account access information for your website. This will be specific to your website, and you can refer to your website records for this.


Most content creation/editing on our platform will be made in what is called a WYSIWYG editor. WYSIWYG stands for “What You See Is What You Get”, and these editors purpose is to interpret how you interact with its interface and output it as best it can into code that will display as if you’d written the code yourself.

TinyMCE is the specific editor that our sites use and most of our articles will be focused on teaching you how to adequately use this feature, as most of a client’s time will be spent working in it.


On our next lesson, we’ll introduce you a little more on the backend of the websites, what the different sections of the backend are, what they do, and how you can utilize them. This is a beginning series, so if you have any suggestions for things you’d like explained, please feel free to email me, and I’ll make sure to incorporate your feedback into explaining things down the road as this series flourishes.

Thanks for reading and I’ll see you in the next installment.

Domains and Hosting: The Basic Upkeeps of a Website

by Scott Prindle

I get questions from clients from time to time asking about various costs for keeping their website up and functional, so I thought I’d put together a small blog article to explain what the specific components are that require upkeep.

There are three major components to a website that have a recurring cost, two of which we’ll be discussing thoroughly: domains and hosting. The third, secure hosting, is more relevant for e-commerce solutions to establish a secure connection with your clients to protect their data when using your server. It’s a rather complicated topic, so a detailed explanation of that will be relegated to a later article.


Domains are fairly simple to understand and I’ll use an analogy I’ve started using more and more the past few months. Admittedly, this is simplifying the concept, but a domain is sort of like your public listing of your address in the phone book. Normally, a phone book consists of your name, and your address. The purpose of this listing is that if someone is trying to find you, they look your name up and find out your address and/or phone number.

When you purchase a domain online, you’re basically accomplishing the same thing as that listing. Typing in your websites domain in a browser causes your computer to ask the almighty internet to look up your address in the internet phone book and send you to the right place.

What you’re paying for when you purchase a domain is the ownership of that name in the phone book (www.yourdomain.com for example) and the ability to change what the address is for that listing. No one else can change that address unless your registration expires, which you can renew to prevent that from occurring.


Continuing this analogy, hosting is the address listed in the phone book. When people look up your domain, they find the address to the computers running your website, and when they go to the address, the hosting computers will serve the website to your visitors. It is where the files for your website are physically located (most likely on a hard drive in a large batch of server towers).

What you are paying for with hosting is the upkeep cost of keeping the computers running and serving your website up when people visit from your phone book listing (domain). The hosting company will make sure the computers don’t break or that anyone loses access to your website (most tout a 99.99% uptime rate, whether that’s wholly true or not).

What makes this separation great?

One of the great benefits of this separation is that it allows you to keep control over your website and how it is served to your visitors. If you’re not happy with a website host, you can always move to a new one and change the address in your domain’s listing to the new host’s address. It should also be mentioned that you can also transfer a domain to a different registrar, though the service quality is generally less important than the hosting.

Our Practices

At Print & Copy Factory, we tend to handle domains for our clients, and run all of our websites through our particular host of choice. This allows us for easier maintenance, managing the listing’s settings, as well as helping you maintain control over your domains for the long term, by notifying you of when the domain is near expiration.

If you’ve ever owned a domain, you’ve probably received a large number of emails about your domain expiring trying to get you to renew your registration. A number of these emails turn out to be different registrars trying to mislead you toward registering with your registrar’s competition. It can often be difficult to spot these, unless you’re used to seeing them or are able to remember the specific company that you are registered with (I can’t fault you for not). This is why we generally try to handle the renewal process for our clients, allowing us to keep a well maintained record and keep track of when a domain needs to be renewed.


That just about covers the various elements of a website’s upkeep and what you’re paying for with each type of service. As always, if you have questions, feel free to email me at scott@printcopyfactory.com

Design Tip: Color Matching Your Photos Using Photoshop

By Scott Prindle

Keeping your advertising materials at a high caliber of professionalism can be a difficult thing to accomplish, especially when it comes to presenting new content to customers that haven’t been created/proofed by a marketer. We’ll be sharing a quick tip to help your content look more professional through the technique of color matching your photos using Adobe Photoshop.

A Trip to Share

So, let us say that we’ve had a company hike over on Mt. Baker, and wanted to share a set of photos from the adventure with our co-workers (these are taken from my own stash). Here we have our set of images for an article explaining our escapades. Not too bad since they’re all of similar landscapes, but the colors/tone are different because they were taken from different angles, locations, and time of day.
Four Photos from Skyline Divide of the Mt. Baker area.

Let’s Get Editing

The photos themselves don’t look bad, but you can definitely tell that they aren’t matching one another in tone and color. We can fix that with some simple changes in Photoshop, though. Why don’t you go ahead and open the four images in Photoshop.

Choosing a source image

Now that we’ve got the images loaded into Photoshop, you’ll want to look through them all and choose the photo that you want all the other photos to be matched to in color and tone. I went ahead and selected one of the full shots of Mt. Baker, as it has a variety of colors and with a solid balance of contrast and lightness.

The Chosen Source Image

Photoshop Match Color Tool

You’ve got your image set loaded in Photoshop, and you’ve chosen in your mind the photo that you want to match the rest of the set to. Great. Now let’s go ahead and start manipulating the photos to match the source image. Go ahead and navigate to the image you want to edit in Photoshop, and go to Image >> Adjustments >> Match Colors.

Match Color Menu Item

This will bring up a dialogue window that at first seems a little innocuous at first, but you’ll want to look for a dropdown menu labelled “Source” near the bottom of the window, and select the source image’s filename that you’ve opened from Photoshop. This will cause the image you are editing to adjust its color to the source image’s colors.

The Match Color dialogue

You’ll want to adjust the sliders according to your tastes, as settings for one photo may not work for another. There is no golden setting that will make things right, so a little play will be necessary. Anyway, after you’ve found the sweet spot, go ahead and click okay, and voila, you’ll have an edited photo that matches the color of the source image thanks to your efforts.

A single image editted to match the source

I should disclaim here that adjusting the images like this does not guarantee a great print result. You should note that the way your monitor displays an image doesn’t necessarily represent how the image will look like on paper.

After you’ve found settings to your liking, go ahead and confirm the changes, and you’ll have an image that matches the source image’s colors. Repeat this process for all the other images in the set, and you’ll have a presentation that has a level of polish that shows professionalism in your work.

Before and After comparison of editted image set


And there you have it, the overall effect creates an effect of cohesion between the set of images that would not have otherwise been there before. And while with the majority of this article I discuss matching these photos together, you can use it for any number of projects, whether you use it on a set of images on a brochure, your website, a technical manual for your products or a large advertisement poster. One thing I did not mention is that while this process is useful for matching images together, you’ll still want to make sure that the set of images match in some way to the color scheme of what you’ll be presenting them in.

For example, if you have a bunch of orange tinted photos, they’ll starkly contrast on a blue pallete. Basically, color theory is still ever present, but you can use this as just another tool in your toolbox to make a coherent and well designed marketing piece.


Let me know if this article was helpful down in the comments below or by firing me off an email at scott@printcopyfactory.com

Spreading the word about your website

So you’ve got your brand spankin’ new website, and you’re wanting to get some traffic to it to drum up business? We decided to come up with a multitude of ideas to help set you on the right path. While there is some overlap with some of my previous articles, the refresh will be useful, as each aspect, especially in the online section, synergize very strongly.

Direct Mail

One of the more traditional methods of marketing, creating a direct mail piece allows you to advertise directly through conventional mail systems with a postcard advertisement of some sort, whether it’s to alert customers to an event, or a new special. It’s best if you specifically target your mailing database’s demographic to something that is relevant to your industry.

For example, say your business is a pet store and there’s a coming sales event going on at the store in the coming month. To advertise for it, you could specifically target neighborhoods near your business, and within those specific demographics you could further break it down such as  by houses containing a pet owner, or by income levels of the property. Targeting a specific demographic like that would allow you to cut down on the cost of the mailing piece, removing people from the list that would be unlikely to find your piece of advertising useful.  (We have a whole class dedicated to this topic).

Local Signage

A fairly cheap method of marketing, yard signs are a good way to get started on increasing local exposure to your website. You can create yard signs, flyers, bulletin board pull tag signs, for example, to increase spread the word; you can even place a sticker in the your rear-view window. As a side tip, placing these in areas where people would be interested in your services or field of influence will increase your sign’s effectiveness.

This strategy is great to get an initial batch of visitors to your website, and is especially effective if your business is oriented locally. On the other side of the coin, this form of marketing is limited by your geographical range of the sign placement, as well as the time involved with the placement.

Search Engine Optimization

Content is King! One of the more important aspects of content creation for a website is knowing how important it is to properly infuse the site with content that will relate to Search Engines (like Google, Bing, and Yahoo!) what your website is about, whether it’s lawn-mowing, cake-baking, or industrial excavation.

When you start thinking about your website content, think about what a customer would be visiting your website for. Ask yourself not what product they’re looking for, but rather what the solution you’re providing with your product or service is. If you cater your content to relate how you will solve your client’s problem, you’ll have a better chance of achieving stronger SEO.

You can do this by brainstorming words and phrases your customers would be trying to search when looking for solutions to the problem you’ve set your sights on optimizing for. For example, a website that sells hiking gear could list out all the products in their catalogue and approach SEO from purely selling their products. It’ll probably work, but it won’t be nearly as effective as if they also were able to convey through the use of their keywords and phrases that their products solved issues specifically related to hiking and how they solved those problems. If they were able to correctly convey that information to google, when people searched up how to solve those issues with hiking, then their hiking gear website would come up more often than just the straight catalogue site.

Now, this doesn’t touch the surface of SEO, and if you’re serious about working on improving your site’s SEO, I’d recommend researching the topic further. There’s a lot of intricacy to it, and it is constantly evolving, so it’s good to learn as much as possible about the topic. For example, searching a term like “hiking solutions” will output different results than “solutions hiking” (for the sake of clarity, it’s because the term in the front of the search phrase is given more weight than words at the end of the phrase). You might not know that unless you are familiar with the functionality of a search engine.

For more information on SEO, please check out SEO class and or read this introductory SEO article by SEO Moz.

Social Media

Taking advantage of Social Media can be a strong persuader of people to use your services. Create a public page on a social media site, and begin posting topics that are relevant and useful to your customer base. Don’t try and sell your services through these pages, but rather use it as a place to say “Hey, we think this information is really fun and useful. Oh, and by the way, if you’re interested, you can take a look at our products and services here”. Try and keep the type of posting to a 33% insights, 33% personal and 33% about the business.

This creates a no-pressure relationship that will naturally build stronger if the customer finds your content sharing intrinsically valuable. The power of Social Media kicks in when you have a number of these customers that value your social media efforts. When you make a post, you’re increasing the chances of others that value your content will share it, which is free advertising, as well as an implied endorsement of your products/services.

This can also be sweetened by rewarding subscribers through various promotional deal systems offered through social media websites, but that’s getting into a little more detail than is needed for an idea article.


Blogging operates on a somewhat similar level as Social Media, but also helps greatly with SEO, and integrates strongly with both tools (this article being an example). We discussed earlier in the SEO section about how conveying to your customers how you solve their problems is one of the better ways of converting them to a customer, this is one of the better ways to accomplish that.

A blog is often a side-section of a website where companies post both formal and informal publications about topics related to their business and industry. It can be fun, silly, topical, or product related, but it needs to be informational, useful, and concise for your customers.

The reason why this is such a great place to develop your business’ marketing is that each article you post becomes a part of your website’s content that gets related to search engines. To use the hiking gear example above, you could make a post about regional openings of trails in the region, showing pictures of the trails taken by employees in their free time, and their experiences on the trails would be great ideas for content creation. This also works well as a way of sharing the company’s passion for their industry as well.

If you see a post online on another website that is related to a blog post from your website, you can make a comment on their blog describing your article and why it’s relevant to their article with a link.  The key is not come off as trying to sell or drive people there, but rather that you’re trying to share information to be helpful. A take-it-or-leave-it approach is especially important on the internet, as people quickly become dissuaded when they feel pressured by salesmanship.

Online Newsletter

Supplying articles and information rich in relevant content to your customers is a great method of establishing a loyal customer base. This can be done in a physical form, but you can capably make newsletters online for your customers. There are restrictions in regards to how one can send these online newsletters. You can find the guidelines for a well-operated newsletter at the Bureau of Consumer Protection’s website.

We tend to use a service called Mailchimp for our newsletters, as it helps automate the process of subscriptions and message delivery. We also offer to help perform newsletter creation and delivery for you at a nominal charge, but you are able to do it yourself with some tech savvy, time, and effort.

Paid Advertising

Paid advertising, such as pay-per-click ads, are useful tools to supplement your more organic efforts at online marketing (SEO, social media, blogging). They are also more expensive from a monetary perspective. The other major drawback is that you can also spend a lot of money and not get a very big return on your investment unless you’re careful.

It’s best in this arena to start out small. Try making two variations of an ad on a small budget, and see how well the two of them perform. Make two variations of the version that performed better and see which of those variants worked better in round 2. You can repeat this process ad nauseum until you have a specific.


Admittedly, this is a bit of an exhaustive list, but it’s meant to give you ideas that you can implement right now to promote your business’ website. It barely touches the surfaces of these topics, however, but you can research these topics further on the internet or stop by and ask us for further help. We’re called “You’re Marketing Resource Center” for a reason, you know! You can learn more by searching these topics on Google, or by taking a look at our available classes in the near future.

Take Advantage of Your Business’ Facebook Timeline

By Scott Prindle.

The new timeline layout for Facebook gives you a lot more freedom to be expressive with your business page, but also comes with a new set of hurdles on how to effectively manage your page for customers. In this article, we’ll go over a couple of the new major items, and how to use them effectively.

Cover Image

The largest change on the facebook profiles is the advent of cover images. These are large masthead images that allow your business to establish your visual branding directly on facebook. It is not, however, meant to be used for promotional uses, such as deals, sales, etc, as facebook has structures in place already for promotions. Some of the big no-no’s include:

  • No promotions
  • No contact info, including phone numbers, emails, etc., which is meant to be placed in the about section.
  • No call-to-actions or text trying to engage the user to interact with facebook’s user interface (liking and sharing for example).

These aren’t all of the guidelines, but the larger principles to go by for your cover image. To find all the details, visit Facebook’s help section on cover image guidelines for business pages.

No More Fan-Gating

Facebook used to have a rather nice marketing feature through the facebook apps that allowed you to hide away specific content based on whether the user accessing the page was a fan of the page or a new visitor. But with the new timeline, you’ll no longer be able to hide content on the homepage in the same fashion. This is to promote Facebook as more of a social network, and keeps people from feeling like they are being bombarded with ads everywhere they go on the site.

You’ll still be able to deliver subscriber specific content through the use of the tabs, though. Tabs are the new area for businesses to add in facebook apps, google map embeds, and other extras. Using these tabs, you can add fan exclusive content using facebook apps incentivizing visitors to like your page. The difference between the old and the new versions being that the user must make the leap to that fan gated content, rather than being presented with the gate from the get-go on the landing page.

Those tabs, however, have static locations (urls), allowing you to link directly to those pages from your website, newsletter, or other social networks. You can use this to your advantage by directly linking users to these fan-gated pages, rather than to the default landing page in order to convert them over to customers.

Pinning posts

You’ll now have the ability to pin specific posts that you’ve made at the top of your timeline, in order to put more of a focus on it. The post will remain at that spot for 7 days before returning back to its original place chronologically. This is great for posting your deals, or major upcoming business events.

As well, you can re-pin an event, and there is not a limit to the number of times that can be done. This will allow you to keep an event posting at the top of your page for as long as needed (provided you’re cool with some menial re-pinning).


This barely scratches the surface of your timeline’s capabilities, but these are just a few tips to help you better utilize your Facebook page to better cater content to your customers. Thanks for reading.

Further Information:

Facebook Timeline Marketing Tips and Ideas

Facebook Timeline for Business Pages – 21 Key Points To Know

3 Ways to Increase Your Facebook Page’s Visibility

5 Ways to Use Facebook Timelines for Your Brand

4 Marketing Tips for Facebook Timeline

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