Your Website Is Your Megaphone, Use It!
21 Jun 2019 2 Comments
in Marketing TIPS, Tutorial Series, Web, Web@Work
Yes, Pay Per Click (PPC) Advertising is a proven method to in reaching your target audience, but what if I told you your website alone can help you reach some of this demographic for free? In fact, Search Engine Optimization involves thinking about the whole picture, not just PPC. While paid advertising is considered as the “quick and dirty” method, there’s also the “slow and steady” path you can take. Best of all, you’re allowed to and should take both directions!
You might ask, “Why is this important?”
When you stop paying for advertising and forgot to invest time into Organic SEO (your website and your content), most of your traffic to your website could disappear! You have no other choice, but to keep paying for advertising. Let’s be honest, having only one option isn’t really an option.
Make Friends With Googlebot
I’m going to give you a small glimpse into Technical SEO (Search Engine Optimization) by providing a few easy methods you should start implementing right now!
Part of my job in web development is to know how to build websites that will be heard and seen across the internet as best as possible. Website is not a static brochure, but a powerfully constructed megaphone waiting to be used for bringing traffic and revenue to your business.
In a previous article, “Don’t Be Your Librarian’s Worst Nightmare,” I explained how Googlebot is very much like a librarian who sorts websites and the content of its pages into “books” for users to be lead to the correct information. Not only is it good to let Googlebot know of your website and where the specific locations of your pages are, but it’s also essential to give some context of what your content is about.
Page Titles & Page Descriptions
Googlebot isn’t human like you and me. It only cares if you go by its rules and demands from you to meet its requirements or else it will ignore your content. When Googlebot indexes your website, one of the first things it pulls is the Title and Description of each individual page. In HTML code (the skeleton of your website), there is a Title Tag and a Meta Tag for a description. Below are screenshots of what Googlebot sees:
BUT JAKE, I DON’T KNOW HOW TO CODE!
Not to worry! We have already programmed inside all of our client websites an easier way to alter these tags.
- Login to your website (www.yourwebsite.com/admin) and use your username and password
- On the top left, under Content, go to Content Manager
- Select which Page you want to alter.
- In the Main tab, locate the Title field and SEO Description field.
- Click Apply at the top before exiting
What to Write In the Title of Your Page
For titles, use descriptive keywords instead of a generic name for the page. As an example, let’s take a look at the homepage of Print & Copy Factory’s website:
In this Title tag, we have a few keywords Googlebot can pull from:
Print, Copy, Web, Bellingham, Marketing, and Resource
See how this is so much better than using “Home” or “Homepage”?
What to Write In the SEO Description of Your Page
For Meta description tags, effectively state the solution to the problem within the first sentence. Keep it concise, around 150 characters and use keywords for robots to notice. Here’s what Print and Copy’s homepage description reads:
Keywords in this description: Bellingham, Washington, Whatcom County, Business, Printer, Commercial, Printshop, Digital Press, Copiers, Color Printers
How Googlebot Uses These Tags
So after implementing the changes, I will say it takes a while for Googlebot to notice, but eventually, it will update its database. Here’s what happens when I search for “printing bellingham” in Google Search Engine. As you can see in the screenshot below, we have the correct Title Tag as well as the correct description we gave to the homepage.
Bonus: Give Descriptions for All Media Content
The best part about this method is, it can be applied to everything including images, videos, buttons, etc. For example, if you want to give a description for an image, click on the image to highlight it. On the text editor’s toolbar, click the Image Icon and Insert/edit image box will appear. Write a description in the Image Description field. Click OK. Most importantly, click Apply before exiting.
Again, here’s what Googlebot will pick up:
Do’s & Don’ts of Giving Descriptions
To wrap this up, here’s a guideline of how to write great descriptions for your website.
Do:
- Do use effective and rich keywords to describe your product
- Do try to be concise and make the first sentence as your hook
- Do give descriptions for everything including pages and content
- Do provide unique descriptions for all pages and content
Don’t:
- Don’t copy/paste the same description for everything
- Don’t use generic descriptions for your pages and media content
- Don’t use irrelevant keywords that have nothing to do with the content
- Don’t “stuff” keywords as a substitute for writing full sentences
Don’t Be Your Librarian’s Worst Nightmare
30 Mar 2019 1 Comment
in Tutorial Series, Web, Web@Work
And by Librarian, I mean Gogglebot…
It’s crucial to routinely give an update to the Search Engines they are aware of all of the exciting changes on your website, whenever you are about to launch a brand new website with PCFWebsolutions or simply making changes to your content or renaming any URLs to your pages.
You might not think these small changes are anything significant, but if have ever seen an annoying “404” (error) page you might want to read more. It’s possible customers are seeing YOUR 404 page. Embarrassing…
You might ask, “What’s the harm in changing www.supercoolsite.com/index.php?page=pogosticks to https://supercoolsite.com/pogosticks?”
After all, you believe it’s obvious where the new location of your page is on your site, but not for Googlebot. This robot occasionally scans all of your pages as well as the content contained in each page to later reference this information as a solution to a question someone might be searching for.
Say for instance someone was searching online for a Pogostick.
Very much like approaching a local librarian to ask if there are any books about Pogosticks. Our internet’s librarian, known as ‘Googlebot’, immediately responds, “Oh yes! I know where you can read about pogo sticks!” They will then ask the user to follow them as they walk through the library (the internet) to locate their book (a page on your website). And much like a book, labeled and categorized to sit at a particular spot on a particular shelf, Googlebot will expect to find this “book” (webpage) exactly where it should belong. You think “Hey, that’s awesome!” You’ve written about pogo sticks and even sell them! They’re going to go straight to your website, right?
However, as soon as your audience arrived on this page, IT’S GONE! Your audience becomes confused, perhaps even frustrated, as they wish to exit and bounce out of your site and instead pick up a different “book” (your competitor’s website: https://lesscoolwebsite.com/pogosticks).
Googlebot is also confused and assumes it’s lost. After this occurrence repeats itself a few more times, Googlebot will have no choice, but to drop this page from its records and consequently DROP YOUR SEO YOU’VE BEEN BUILDING FOR YEARS!
“But my pages aren’t missing, there’s just on another “shelf” not too far…”
It doesn’t matter.
The customer already got what they needed but from someone else. NOT YOU! What a sad story… but no fear! We can prevent this awful scenario altogether by letting Googlebot know where all of these “missing” pages are, by redirecting these old links to the new links! This practice is how you can maintain your SEO value.
Of course, there are multiple ways to redirect pages, but to be safe, a “301” redirect is preferable over other redirects such as “302” and “307”.
This sounds a lot like gibberish, but let me explain: “301” indicates merely to web browsers and search engine bots (Googlebot isn’t the only one out there) that the page has moved PERMANENTLY. That means not only has the page changed location but that the content—or an updated version of it—can be found at the new URL! A “301” passes between 90-99% of link equity (ranking power) to the redirected page.
Here at Print & Copy Factory, we can communicate with Search Engine Bots and see what pages they might be looking for, but can’t seem to track down and help guide them to the new locations of these pages. New customers are buying your pogo sticks. No sad stories!
So if you’re making changes on your own or may feel that you might want us to look into Indexing and Redirection for you, don’t hesitate to contact us!
You don’t want your SEO to drop. On top of this, we also provide SEO services to boost our client’s website’s Search Ranking and convert prospects into customers!
Hi, my name is Jake and I’m the Web Administrator, Front-end Developer, and go-to web guru for all of the technical questions you may have. We host over 130 websites and provide all kinds of web services to our clients including newsletter email campaigns, engineering new websites, monthly backups, contact form building, etc… you name it – I’ve got a solution!
You can contact me by emailing to support@pcfwebsolutions.com
The Six-Stage Distinctions of Developing a Website
29 Jan 2019 1 Comment
in Design, Marketing TIPS, Services, Web
Process Blog post for Jan 2019
The Six Stage Distinctions of developing websites!
A lot has changed in 2018 in the web development world, and here at PCFWebsolutions, we’re excited to share with you our distinctions to what it takes to create and develop a beautiful, powerful, well-designed and functioning website. This process is to show you a great understanding of the steps of what it takes to engineer and maintain websites for a smoother experience for both you, your customers and us as your service provider. Most people don’t realize what happens behind the scenes of the processes and have assumed expectations that may not be fitting their budget and timelines.
If you’re looking to build a new website or simply update your existing website, reviewing these steps will help with the planning, expectations, and smoothing out the transition, all the while keeping the cost down!
The Six-Stage Distinctions
Discovery Phase
What is it that you want your site to accomplish? What is the functionality of your ideal site: is it an E-Commerce site, or is it mainly Information-based? Who is your target audience? What is your Call-To-Action? PCFWebsolutions has put together a packet called “Website Homework” to help you brainstorm ideas while you are discovering all of the possibilities. It’s also good to explore existing websites you personally as examples!
The very next thing we want to do is get all of us together for a meeting, whether that may be over the internet or locally here at Print & Copy Factory. We will discuss what your business wants and needs in a new website, in regards to branding, flow through, and functionality. Based on this information, we will research what’s possible and put it to a concept by engineering a plan and present a proposal.
Decision Phase
With an agreed plan being accepted, we will establish goals, timelines, and expectations for you as well as Print & Copy Factory to work with. You will then be tasked to provide content, images and other materials that we will need to help put the site together.
This is the time where you will need to start writing content for your page outline. If you’re not sure what to say, you might want to take a step back and see what your competition is saying on their websites. Conducting a survey to gather information from your audience is also a great method to bring clarity what the content for your site should speak to your audience.
And while you are writing content, we will be laying the technical groundwork to prepare for a new website and create a navigation flow-through presentation how the site pages are organized in an easy, straight forward manner.
Design
This is where ideas now take formation. With each page’s content, we will then begin creating wireframes to give you an idea of the site flow through. This is like moving the furniture around, by changing things enough for the whole design and content will flow together. We will discuss any minor changes that need to be finalized and will plan to start developing the site.
Development
This is where our magic of integrating your site on the world wide web and all of the parts will come together. You have great content ready and we’ve established the navigation flow-through, the site page layouts and how it will look overall. Now it’s time to take this and put it into action, this is why you can count on us to expertly create a beautiful website experience through your vision!
Deployment
After we have gone over everything that is necessary for launch, it’s time to hand over the keys for you to start driving your new website. This is where we provide training for your staff to manage your website at the level you choose.
Deliberation
After the site has been live for around a month, we will be tracking the behavior on the website and offer suggestions and make appropriate adjustments. In reality, a great site is never complete, as Google loves fresh content and updating things as your business grows too. This is how we can help you develop a great SEO reputation, and it doesn’t have to be restricted to the online marketplace. Print & Copy Factory can help you market your website through advertising, direct mail, and printing services.
Give us a call or email us and schedule a time to discuss a new or updated website today!
Easily Resize Pictures with Image Resizers
01 Dec 2015 3 Comments
in Marketing TIPS, Tutorial Series, Web
Easily Resize Pictures with Image Resizers
If you need a hand editing images for professional use, we’re here to help.
Our team of printing experts is here to lend a helping hand anytime you need us, but we know you like to have control as well, so we thought we would share this list of image resizers out there that you can research.
Just as the popularity of emailing and uploading images to websites has increased, so have image file sizes. Many photos are difficult to email or upload because of their large size. In addition, they take a long time to download and often get caught up in email filters due to size limits. Here are a few examples of handy image resizers that can help you conveniently resize photos:
- Photo Magician – Provides several options on how and where to resize photos, including the option to overwrite existing files.
- Resizr – A free online image resizer and picture crop website with lots of extras to convert, crop, rotate, or edit images quickly and easily.
- Free Sizer – An easy to use tool to quickly create resized copies of your pictures that can be sent by email or uploaded to the web – comes pre-configured for most popular uses.
- Batch Photo Resizer – Is a is full-featured software for converting and resizing the graphic files of well known formats.
- ShrinkPic – Automatically reduce the size of photos for email, IM, blogging and web galleries without changing the original image.
- Shrink Pictures – This site was created out of frustration of users asking questions like How do I resize images? How do I make images smaller? Etc.
- Easy Photo Uploader – allows you to resize and upload your photos to Facebook, and log into your Facebook account directly from the program’s interface.
- QuickResizer – Allows you to resize your pictures in a few seconds. Also supports batch resizing, so you can resize multiple files at once.
- Picture Resize Genius – Resize pictures, add watermarks, rename picture files, and change their extensions.
- Fotosizer – An online tool that crops images “intelligently,” preserving the visually interesting parts of the image during the crop.
- Cropp – An easy way to crop images in your browser without requiring any software.
Are You Using Keywords Correctly?
07 Oct 2014 Leave a Comment
in Tutorial Series, Web Tags: Keywords
Selecting the keywords
When choosing keywords, think about the words customers are commonly searching for online. Monitor the number of searches that are done for different keywords, and then choose a few you’d like to target. These should be keywords directly related to your business, so you can use them naturally throughout your website and blog.
When selecting keywords, make the subtle distinction between keywords you and other professionals in your industry are likely to use and those your customers are likely to use. Your keywords won’t do you any good if your site ends up just attracting competitors. They’re not looking to buy from you! You want to use language and keywords that reflect your customers’ priorities and their language. This will ensure you bring the right people to your site. This is also helpful for selecting vocabulary words to use on all your marketing materials, including your outbound direct mail and newspaper advertisements.
Using the keywords appropriately
Make sure you use the keywords a few times in content. This will let your visitor know they’ve found a page with the information they were looking for. If done naturally, using the keywords in the opening paragraph can be a good practice for this reason.
Don’t use your keywords excessively, though. Generally, aim to keep the keywords in mind when you write, and use them whenever the opportunity naturally arises rather than assigning yourself the task of fitting them in as often as possible. Using this system will help you improve the flow of your writing and make it sound much more compelling and natural, rather than a trap designed to bring visitors to your website.
The reason blogging and keeping your website up-to-date are so fantastic for marketing is that both of these practices allow you to naturally incorporate keywords into your content. Keywords should be thought of as subjects that you want to write about. They’re terms your potential customers are searching for because they’re interested in learning more. Be the source of information for them, so they will turn to you as a source of authority.
Keywords can be very helpful in developing websites to attract and retain visitors. Capitalizing on their value, however, requires understanding what customers and search engines are and aren’t looking for. Keeping these guidelines in mind should help you use your keywords to your advantage. If you’re ready to take your marketing campaign to the next level, let us know. We’d be happy to help get you started!
Are You Attracting Quality Leads or Meaningless Site Chatter?
08 Jul 2014 Leave a Comment
in Web Tags: metrics, QR codes, Sales, SEO
social media chatter
No company wants to pour money into a marketing effort and get nothing in return. It’s common for marketing professionals to track numerous metrics in an effort to gauge the success of their campaigns. Unfortunately, many are monitoring the wrong thing, and that can be dangerous.
What metrics don’t matter?
It doesn’t matter how many people visit your website. Some people might argue with that and try to talk about brand exposure or sales funnels, but think about something. Say you do a massive overhaul of your website. You really focus on optimizing content, creating a clean and attractive layout, and improving your search engine ranking. Your site traffic jumps by a shocking 200 percent! Wow! Congratulations! What does that mean? Nothing.
The jump in traffic is only significant if the number of conversions jumps with it. If you received 10 quality leads per week on your old site and you receive 10 quality leads per week on the new site, your jump in traffic actually means your site is now performing worse. If you were only monitoring your site traffic, however, you might be tempted to say that the overhaul was a huge success. This can be detrimental to your business in the long run.
The same thinking applies to social media followers or even physical bodies in the store. What matters is quality leads and potential conversions. These are the metrics you should be tracking. Site traffic is only important for comparison purposes to see the percentage of visitors who convert.
Finding quality leads
The most important aspect of finding quality leads is developing content that offers value to your ideal customer. You should have a good idea of the type of customer you’re looking to attract. This includes their interests, what matters professionally to them, and what they’re looking for.
Build quality content, which will naturally incorporate keywords and help to answer your visitors’ questions and concerns. More importantly, when visitors find your site, they’ll become interested in what your company has to offer. This will lead to a higher percentage converting. Visitors will come to trust your company as an industry leader who can help them find what they’re looking for.
Focus on building a conversion friendly website. Whether a customer arrives on the web page from a QR code or web address on a direct mail postcard or through a Google search, the site should have a clear sitemap, show obvious value for the customer, and make it easy for them to convert into customers.
Customers don’t like having to hunt around for phone numbers, addresses, or the chance to sign up for products and services, so don’t make them. Prominent, easy-to-use buttons are great additions. Neuromarketing also tells us little tips, such as offering customers choices (even if the choices are meaningless) will improve conversion rates. For example, customers are more likely to sign up for a newsletter that comes with a ‘sign me up now’ button next to a ‘no thanks, I like wasting money’ button, rather than a newsletter with just a sign up button.
There’s no doubt getting chatter on your site is addicting and exciting. Everyone who’s ever built a website knows how enticing it is to watch the number of visitors increase. When it comes to a successful marketing campaign, however, it’s important to remember to measure the right things. Visitor counts don’t matter unless conversion rates also rise. Spend your time attracting quality leads, and watch the important metrics increase for genuine success.
Building the Main Street of the Past Into Your Modern Business
08 Apr 2014 Leave a Comment
in Discounts, Marketing, Web Tags: buying local, Internet, mom and pop stores
The ‘Main Street’ of the Internet
For many people, this real life type of Main Street is just a figment of their imagination or a distant memory of days gone by. Their reality is comprised more of national brands and busy shopping malls. What marketers have increasingly found, however, is that customers find it more appealing to shop on websites that contain many of the popular features of these once commonplace Main Streets than websites that don’t. Even though the world has become more interconnected and people are increasingly more accustomed to the hustle of city life, the desire to feel welcomed into a place of business and valued as a customer never goes away.
What businesses can learn from the mom-and-pop shops of the past
The secrets to success for the shops of Main Street continue to work today. The stores of Main Street made every customer feel welcome to stop and check out their place of business right from the street. These welcoming shops would also offer a variety of samples customers could try in order to see if a particular product would work for them.
As you think about your own company, take a close look at your website, physical place of business, and advertising materials. Are each of these designed to encourage customers to see what you have to offer? Do you offer customers incentives such as discounts, free samples, or rewards for using your business?
One of biggest lessons that modern companies can learn from the past, however, is personalization. Main Street business owners took the time to learn the names of their customers and greet them personally when they entered the shop. You should strive to accomplish a similar effect online and off.
Start by keeping careful records of how customers use your website. Responsive sites that can remember what a customer looked at the last time they visited or what they bought in the past tend to encourage more repeat business than those that don’t.
Train your in-store representatives to remember what customers say when they enter the shop to provide them with an individualized experience.
Such personalization can even extend to your marketing materials. For example, consider using variable data to personalize your direct mail campaigns and targeted mailings to reach niche buyers who may be interested in the products or services you sell.
While the ultimate Main Street might no longer exist for many people, the desire for finding welcoming shops that remember our names has not gone away. Incorporating as many of these values as possible into your marketing efforts can impress customers and help build relationships around trust and loyalty.
We can help you find ways to express these values in your marketing materials, so reach out to us today!
copywriting
26 Nov 2013 Leave a Comment
in Services, Web Tags: content, copy, copywriting, SEO
About Your Copy
Before we start, let’s get one thing clear. This post is not about the copies we make for you on our copy machines. It’s about the copy (text) that appears on your website and in your promotional materials. No matter what type of business you run, copy affects every part of your business. It’s the cornerstone of your marketing, and it affects the executive team, the HR department, and every aspect of the organization.
How?
To answer that question, let’s first take a look at what copy is and what it is not. Copywriting is the act of producing written text (copy). It’s not the same as “copyright,” which refers to one’s legal right to produce and publish content. Wikipedia explains copywriting as “writing copy (text) for the purpose of advertising or marketing. The copy is meant to persuade someone to buy a product or influence their beliefs.”
That second part is especially important because it’s the key differentiator between success and failure in copywriting. Weak copy will be thrown in the trash, while good copy will move the recipient to the desired action you want them to take. This applies not only to advertising and marketing but to any type of business and even personal communication.
Effective copywriting is sometimes referred to as “a salesman in print.” It can be seen in brochures, billboards, websites, emails, TV and radio ads, catalogs, and many other places where the goal is to move someone to a desired action. That action might be purchasing your product, engaging with your company, or picking up the phone to request more information. In short, copywriting is all about making the recipient move and act.
Copywriting dates all the way back to the nineteenth century, when the newspaper industry was beginning to boom. At that time, copywriting referred to the words written by journalist being copied from their desk into the newspaper. Times may have changed, but copywriting is as crucial now in helping to sell your products as it was then in helping to sell newspapers.
Good copywriting answers the problem of how to get more sales.
Two big buzzwords today are content marketing and inbound marketing. Both essentially refer to copywriting. While effective copywriting is part science and part art, the fact is that anyone can create copy that moves people to act. Well-crafted copywriting doesn’t need to be full of hype or written with bold typefaces and capitalization that beats people over the head.
There are three basic steps you can take to create compelling copy.
1. Know your audience. It should be a given that you know exactly who you’re creating the copy for. The more you know about your target audience, the easier it will be to create powerful copy. A demographic profile can help you not only create your copy but also know who you will be sending that content to. The following are some examples of data you’ll find in a demographic profile:
- Gender
- Age
- Family Status
- Income
- Occupation
- Interests
2. Focus on them, not you. Everyone wants to be the center of attention. This applies in copywriting as well. The focus should be on the recipient, not how great you are. Your copy should answer the question: How will the products and services you offer benefit your customers and make their lives easier? Your copy must be able to answer the #1 question in every recipient’s head: “What’s in it for me?” In terms of copywriting, your product or service is far less important than its ability to fulfill your customers’ needs.
3. Always include a call to action. Always. No matter what marketing medium you use to send and communicate the copy, there should always be a call to action. Never assume that the recipient will know what you want them to do next. Tell them exactly what the next step should be. Should they call, fill out a form, or visit your showroom? Make it crystal clear.
It takes time, skill, practice, and patience to become a master copywriter. For businesses that want to produce effective copy that moves people to act, following these three simple steps can go a long way toward achieving that goal. Communication tools may be expanding and evolving, but one thing will never change: the need for good, effective copywriting. Bad content produced across multiple marketing channels will work just as poorly as it did across one.
Change the words used to communicate your uniqueness and to tell your story, and you will change your business.
About Your About Us Page
29 Mar 2013 Leave a Comment
in Web
About Your About Us Page
One of the primary reasons a prospect comes to a website is to learn more about a business. The prospect wants to learn not only what you do and how you do it but — more importantly — why you do it. There are many competing businesses in your industry and community. Statistics have shown that one of the most visited pages on any company website is the About Us page.
Why is that? Whether you are a B2B or a B2C company, your prospects are people first. So it’s natural for them to want to know more about the people behind the company they’re considering working with. Prospects hire the people in the business, not just a faceless company.
Unfortunate Reality
The sad truth is that most company About Us pages are filled with industry jargon. Or they’re carbon copies of all the other websites in their space. This makes them boring to read and easy to bypass quickly.
Clues
You know you’ve landed on one of these About Us pages when the page is filled with boastful claim after boastful claim. You see words like “industry leading,” “unique solutions,” “award winning,” and “innovative brand.” With eyes glazed over, most visitors can’t exit these pages fast enough.
People want to learn about people. They already know about what you do from the other pages on your website. The About Us page should focus instead on why you do what you do.
How to Fix It
If your About Us page has these issues, the good news is it’s not difficult to fix. You need to get a pen and pad of paper. As you sit to think about re-writing the page, don’t be afraid to let some personality shine through.
Your About Us page is a selling tool. To sell more of what you do, you have to get the visitor to establish a bond with your company and trust you. To establish this bond, you must let the visitor know the people behind the company. A big part of your brand is your company culture. Your About Us page is an opportunity to tell visitors your story and what your culture is about.
Here are eight ideas to think about as you create the content for your About Us page. Weave them into your brand story.
- How did the company start?
- Why are you in this business?
- Avoid all hype and jargon.
- Say what you want to say in as few words as possible.
- Include a few testimonials from happy clients. It won’t seem boastful if others do the advocating on your behalf.
- Make it personable and interesting. Don’t be afraid to show the human and vulnerable side of your company. Your visitors aren’t perfect people either. So showing this side of your business allows your brand to connect and build a bond.
- Invite visitors to connect with you in other online places where you’re active (LinkedIn, Facebook, blog).
- Tell them where to go and what to do next. This is the “call to action” part of the page.
Tell them not just what you do and how you do it. Instead, tell the visitor why you do what you do. Your About Us page is the perfect place to share that message with the world.
15 Facts You Should Know About Websites
29 Nov 2012 Leave a Comment
in Design, Marketing TIPS, Web
Psychologists study everything and one new topic is how do people view websites. The following are results from studies of Internet site visitors and provide 15 facts you should know about how people view websites.
- Text attracts more attention than pictures.
- People start viewing your website from the top left corner.
- Readers ignore banners. Surprise, surprise.
- Fancy fonts are ignored.
- People only scan the lower parts of your website.
- Short paragraphs work better than long ones.
- Ads, that are placed on the top or left part of your website, get the most views.
- Ads, that are placed inside or below an awesome piece of content, get more views.
- Big pictures attract more attention than small ones.
- Also headlines draw attention.
- Visitors spend more time looking at menus and buttons than other parts of your website.
- Lists are better at keeping your reader focused than large paragraphs.
- Some people even completely ignore large chunks of text.
- White space is good!
- Menu works best when placed on the top part of your website.
You may want to remember these tips when you are designing your next website.
