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Transform Customer Complaints into Great Reviews and Referrals

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Transform Customer Complaints into Great Reviews and Referrals

In business, problems always arise.

Things malfunction, customers get frustrated, or miscommunication causes delays. However annoying, big problems are still a gateway for better interaction. Consider this example from Toyota:

The year was 2013, and Webin Manzana noticed the dashboard of his 2008 Camry was melting due to the sweltering weather in the Philippines. Because the warranty on his vehicle had long since lapsed, Toyota Motors Philippines refused to get involved.

Manzana, frustrated with the inherent defect in the dashboard material, decided to fax a letter directly to the CEO of Toyota, Akio Toyoda. To his shock and delight, the next day he received a call from Toyota Motors Philippines, arranging to pick up the Camry and replace the dashboard immediately.

3 Ways to Resolve Sticky Situations

When handled poorly, customer complaints can deal a heavy blow to your business.

Here are three ways to resolve sticky situations while improving relationships with your clients.

1. Respond Quickly and Calmly

Whether you respond through e-mail or in a more personal way, time is essential in handling complaints.

Even if you can’t immediately fix a problem, remember that the thing your customer wants most is an acknowledgment of the issue and an affirmation of the frustration they feel. Listening patiently can diffuse many situations, especially if you actively sympathize and ask clarifying questions.

Put out fires quickly, and remain calm by reminding yourself the customer is not necessarily upset with you, but with the situation.

2. Tell the Customer How You Plan to Address the Problem (in detail with a specific time frame)

Once you understand why the customer is upset, you can begin to work on solutions.

If customer oversight was the only issue, a specific reparation (like partial refunds, replacements, or credits on future orders) might quickly mend the hard feelings. If you want to go a step farther, consider offering the customer not only a full refund or replacement but also a bonus item. If you are replacing a T-shirt, could you send them a second T-shirt to give away to a friend?

Every day, brand trust diminishes because of negative customer service experiences. Therefore, the psychology of offering a resolution cannot be understated.

In some situations, it may be best to ask the customer what he feels should be done to best resolve the issue. This allows a person to feel they have won (or that they were correct), and that your organization is willing to go the extra mile to make things right.

3. Keep Working to Ensure the Customer is Satisfied

After a problem is resolved, what steps will you take to follow up on your client again?

Can you call a week later, or send a follow-up e-mail after three days? Circling back gives you the chance to find out if you handled the issue thoroughly, whether a solution was effective, or if the customer had other questions.

Most people will be impressed that you take this extra step to solicit their opinion or ensure their satisfaction.

A Silver Lining

Though handling complaints can be tough, over time, it gives you greater insight into your products, your services, or into the minds of your clients.

Effective complaint management not only resolves problems, but it can transform people into advocates for your brand and sources for future referrals.

Optimize Data to Make Better Decisions

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Optimize Data to Make Better Decisions

In 2015, data and analytics guru Bernard Marr said, “I firmly believe that big data and its implications will affect every single business—from Fortune 500 enterprises to mom and pop companies—and change how we do business, inside and out.”

That was four years ago, and today Marr’s statement could not be more true.

Solve Problems with Data

Likes, clicks, counts, views . . . you dream it, and the technology can track it.

In a world of limitless measurement, data is helping companies solve problems, see performance, and scrutinize the market. And while it’s easier than ever to collect stats, knowing how to use this data can be a challenge.

Here are several markers to help you distinguish the forest from the trees.

Clearly Identify the Objective

Data seeks to support your business goals, so the best way to use data is to be precise in these objectives. For example:

  • A retail business seeking to grow revenue will measure which products are selling most quickly and if they are understocked in this area.
  • A sports team seeking to win more will use stats from individual players to analyze weaknesses.
  • A marketing executive seeking to generate greater return will analyze conversions to find which ad placements are generating the best response.

To set clear, data-driven goals, ask yourself:

  • What do I want to accomplish this quarter?
  • What are the weak areas the business needs to address?
  • What do I hope to achieve by gathering this data?

Outsource the Analytics

For many people, data shortage isn’t the problem. It’s time and expertise that are lacking.

Because it can be challenging to make sense of the data you’ve captured, sometimes the best option is to outsource. Perhaps there is someone on your team who can read, analyze, or interpret data for you. Maybe a team manager or an account representative could take ownership over their areas of expertise, and present information to your leadership in a simple, understandable way.

Your company may also benefit from third-party data providers like SAS, ClearStory Data, or Kissmetrics. Companies like these can work to combine your business’s internal data with publicly available information to help you make better business decisions.

Optimize Value

After assessing your data, you’ll want to identify the information that will increase value in your day-to-day operations. Areas to consider include:

1. Sales Patterns or Emerging Trends

What is selling the best? What is selling the worst? What product categories are growing fastest?

2. Internal ProceduresHow long does each task take, and how can it be done better? Who is driving output? Can we trust high performers with more responsibility?

3. Project management we on time? Which projects or areas should we prioritize?

4. Benchmarking Competition

What is my competitor’s pricing? How do they market? Where do we fall short?

Save Time, Save Money

The market research firm IDC found that inefficiencies cost companies anywhere from 20-30% of their revenue each year.

Would you like 20% more money to use toward your business goals?

Armed with clear objectives and actionable data, your business can more efficiently market to customers, improve pain points, or streamline operations. The collection of actionable information is certainly worth your investment.

As they say, it’s n

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3 Common Management Traps (and How to Counteract Them)

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Are you looking to be more proactive in your influence?

Here are three common management traps, with practical keys for addressing them.

3 Common Management Traps

1. Avoiding a Problem or Tense Relationship

(Instead: Nip things in the bud)

Work environments and team morale can dramatically improve when managers deal with difficult relationships.

While most people avoid confrontation like the plague, effective managers deal with negative attitudes or relationships as soon as they appear. While it’s important to give people the benefit of the doubt, issues rarely resolve themselves. The longer you delay correction, the more difficult it becomes.

Stuck on where to start?

When offering correction, be specific. Say something like, “the report you submitted was vague, lacking financial data, and contained several errors. Please give it another pass and plan to give more attention to your first drafts in the future.”

When confronting team members, focus on a specific behavior, rather than the person or their intentions. For example, “your jokes were distracting and disrespectful to the person presenting the report."

Before speaking, check your motives. Do you honestly want to help people improve? If so, describe actions or behavior the individual can do something about, and offer tools or training to support them.

2. Delaying Decisions

(Instead: Use decision-making timelines)

Many times, people postpone decisions for fear of failing or making a poor choice.

But most failure stems from inaction, not from mistakes made in the process. And the decision not to act is often the most costly choice of all.

When you struggle with passivity, don’t keep kicking a pain point down the road. Instead, give yourself a time frame to research options and set a deadline for making a choice. Putting “deliberation dates” on the calendar transforms possibilities into reality.

3. Refusing to Delegate

(Instead: Start small and consider a mindset change)

The biggest problem most leaders face is the inability to let go of their work.

Are you micromanaging or failing to release projects someone else could handle? If so, you may be the ceiling that prevents your organization from growth.

How can you start delegating when it is painful to do so? Experts suggest starting small (with basic tasks) and gradually working your way up. Improve trust by partnering with someone to do a task together the first time. Or schedule checkpoints to review work done by your team.

Delegation can also begin with a mindset change, illustrated in this example:

When Anika realized she had become a bottleneck for her organization, she had to redefine her core responsibilities. Previously, her mandate looked like this: “I’m the one in charge of getting the job done.” This “doer” mindset consumed her time and lowered her leadership ceiling.

As Anika considered her obligation to delegate, she redefined her leadership mandate to being “involved but not essential.” The result looked like this: “I lead people, priorities, and projects – in that order – and the work gets done because the right people are focused on the right tasks.”

With a refreshed vision, Anika could review her calendar, count the hours she devoted to “doing” versus leading or empowering, and identify mismatches where she was spending too much time on low-grade priorities. Within months, Anika streamlined work, expanded her influence, and multiplied her leadership.

Simple Course Corrections

While individual management mistakes are not catastrophic, over time, they can have a crippling effect.

Be intentional about addressing these areas, and you can improve team productivity, morale, and competitiveness in your field.

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Use Themed Calendars as a Strategic Marketing Asset

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Use Themed Calendars as a Strategic Marketing Asset

In a digital world cluttered with text messages, pop-up ads, and spam, sometimes paper products hit the sweet spot when it comes to organization.

As the end of the year approaches, client and employee gifts may be on your to-do list. Themed calendars are a clever marketing asset that can serve as a unique token of gratitude.

Calendars are practical for everyone, offering branded staying power while conveying your business goals in a way that’s customized to the interests of your audience.

Looking for a few creative ideas? Here are three strategies to capture unique calendar themes.

1. Identify Your Goals.

Each company has its own high-profile days.

Whether you run a real estate company, a chiropractic clinic, or a financial consulting firm, there is a calendar theme that can be tailored to your needs. Start your design by identifying your goals. Do you want to generate more end-of-year orders? Keep employees on track for milestone deadlines? Sell more gym memberships?

Specify concrete goals you want to achieve and tie them to graphics or promotional themes that will build momentum for your business.

2. Schedule Your Promotions.

Did you know one of the busiest days for Papa Murphy’s Take-and-Bake pizzas is Valentine’s Day?

Each year on February 14, the company generates tons of sales from heart-shaped pizzas and s’more dessert delights. The key? Combining deliberate calendar planning with irresistible product promotions.

Every business has crazy seasons and slow seasons, and planning ahead can provide strategic opportunity to offset these challenges. Do you traditionally see a slump or spike in your business during critical months? Call these out in your calendar by placing special promotions in the calendar, or prepping team members with personalized perks or reminders within your calendar design.

Whether it’s the biggest sales day for local bakeries or the top period when shipping companies miss their delivery guarantees, highlighting seasonal trends can set you up for success.

3. Combine Calendars with Loyalty Incentives.

Rewards programs, freebies, and giveaways always make customers feel special.

Did you know eight out of 10 U.S. consumers own at least one giveaway item, and 60 percent of people who receive a promotional gift keep it for up to two years? Consider coordinating your calendars with themed swag or surprise incentives to keep loyalty levels high while generating significant growth.

According to the 2018 Trust Barometer report, over time, returning clients spend 67% more than new customers. Research estimates that a 5% increase in customer retention can increase a company’s profitability by 75%!

365 Days of Exposure

Calendars come in many formats: desktop, magnet, peel and stick, or even posters.

Want to find just the right product for your needs? From triangular desk calendars to transparent covers, we are happy to help you design the perfect promotional calendar. Keep your audience engaged with 365 days of exposure for your business!

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5 Smart Strategies for Fantastic Font Selection

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5 Smart Strategies for Fantastic Font Selection

Want to win in print? Let’s talk text.

While fonts are a crucial part of one’s design, often fonts are given merely a passing thought. However, good typography expresses personality, increases readability, and displays professionalism, ensuring your print ad delivers the right message in just the right tone.

Fonts can mark a clear difference between a piece that is awkward and amateur versus one that is sleek and professional. Don’t fast-forward through this crucial element in your project design!

Increase the Impact of Your Print Piece with the Right Font

Here are five things marketers should take into consideration when choosing the right font.

1. Readability

The most critical factor in font selection is readability.

If people struggle to read your text, they’ll probably pass on your business. Remember, script or decorative fonts are usually more challenging to read, especially in large blocks. Increasing font size and spacing between lines increases readability, whether you use simple or decorative fonts. If you aren’t sure of the best format, try several drafts and poll friends to get an objective viewpoint.

2. Instant Impact

Design, including fonts, is key to a consumer’s brand assessment.

Did you know that 72% of consumers say packaging design definitively influences their purchases? Using multiple fonts can enhance your message and captivate consumers, but don’t get carried away.

Choose fonts that compliment rather than compete with each other. Try a decorative font for a logo and a traditional font for the body copy. Or try a large, bold headline with a subtle script tagline. Logo fonts should act as an accent piece to reflect your company’s personality but use these fonts sparingly in other copy.

3. Emotional Connection

The height, curves, or angles of lines can resonate with consumers in ways you might not expect.

Take the New York Times, for example. This media giant has tried several times since 2003 to change its font and modernize its image. Each time, the paper received backlash from readers who felt upended at the deviation from what they had known and loved.

Over time, your font can become as much a part of your brand as your tagline or logo. Make an enduring, sustainable choice, and you may be surprised how it takes on a life of its own!

4. Target Demographic

To really hit home, remember your font should immediately click with your target audience.

For example, a stodgy, narrow font may work well for a cigar box but would seem clumsy for a children’s playground carnival. When beginning a project, ask yourself, “where and how will consumers read this information?” Aim for the customer, and you’ll find greater success.

5. Brand Goals

What is the overall image you want to project? Fun and playful or sleek and simple?

If you’re looking for something traditional, formal, or elegant, a serif font is usually best. If you’re aiming for a modern, sharp, or minimalist look, try sans-serifs.

From Font to Fantastic

Fonts choices have a subconscious impact on how customers process and receive your message.

Push yourself to think contextually when it comes to fonts, seeking out those that will best connect to the culture, age, or the location of people you are trying to reach. Carefully attending to these details can make a difference that lasts for decades!

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4 Nonverbal Communication Hacks to Streamline Your Success

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4 Nonverbal Communication Hacks to Streamline Your Success

“Few realize how loud their expressions really are. Be kind with what you wordlessly say.”
― Richelle E. Goodrich, Making Wishes

Do you appreciate it when you are telling a story and your listener sneaks a peek at their watch? How about when you ask your child for help with a chore and they mumble a begrudging “yes” while dramatically rolling their eyes?

Communication is a nuanced endeavor.

Whether you’re using hundreds of words or simply standing in silence, you are in constant communication with those around you. Experts estimate that a minimal amount of communication happens through the exchange of words, while up to 93% occurs through tone, expression, and gestures.

Nonverbal interactions are our primary mode of communication (coming so naturally, even the smallest child has it mastered), and it is difficult to “fake.” Nonverbals usually tell the truth, even when our words are lies.

Be a Better Communicator in Your Professional Environment

Here are four interesting strategies to use nonverbal communication to your advantage.

1. Break the Tension

In moments of high tension, people feel more defensive when they sense you are trying to “win.”

Nodding your head during a conversation communicates that you are listening and making an active attempt to understand an opposing point. Nodding can also win people over to your viewpoint, as people subconsciously mirror the body language of those around them. When you nod while speaking, it adds authenticity to your words and makes people more likely to compromise with you in heated situations.

2. Understand the Relational Bonds in the Room

Sometimes the quickest way to grow trust in a group is to figure out where loyalties lie.

One trick is to watch for eye contact. When a group of people laughs, members of the group can’t help but make eye contact with the people they feel close to.

Another clue is the direction of a person’s feet. In group conversations, if the feet of the listener are pointed at the person speaking, it conveys interest and respect. If the listener’s feet are pointed away, it often shows they are disinterested or disconnected.

3. Communicate Confidence Even When You are Nervous

If projecting confidence can determine the outcome of your conversation, how can you add weight to your nonverbals?

Confidence is something you can practice before you enter a room. Research shows that the use of “power poses” (placing your hands on your hips, standing tall with your chin raised, or raising your fists above your head), can trick your brain into feeling more confident. Do this for 30 seconds before a meeting, and you’ll walk into a room with more natural confidence, resulting in a smoother conversation and a more poised disposition.

4. Increase Influence Without Saying a Word

Sometimes the biggest distractions in a conversation are the fillers.

To establish trust while listening, avoid needless “noise” like pacing, tapping your foot, or fidgeting with your hands or pen. When you ask a question, and someone is slow to respond, resist the urge to jump back in. Remain silent for a few extra beats to show you respect this person’s thought process and that you’re confident in moments of negotiation. Quieting your impulses also helps you come across as competent and in control.

A Springboard for Success

These tips won’t make you a communication ninja, but streamlining these natural cues can help you better understand the relationships of those around you.

Intentionally sharpen your nonverbal skills, and you will build your network and streamline a path to success!

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Selling Yourself Without Selling Out

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Selling Yourself Without Selling Out

Lisa Price describes herself as “the accidental entrepreneur.”

She got her start in her mother’s Brooklyn kitchen, creating body butter and selling it at the flea market at her mother’s church. Customers would stop by, smell a few things, and ask one inevitable question: “Do you have anything for hair?”

Price made this her top priority and never looked back. “Carol’s Daughter,” Price’s ridiculously popular natural hair care and beauty brand, eventually became a multimillion-dollar business that sold to L’Oreal in 2014. Price says the ability to spot innovation, create something, and sell herself have been several keys to her success.

Negotiating Well and Staying True to Yourself

How do you sell yourself without selling out?

Price was committed to finding healthy ways for African-American women to care for their hair. She stayed true to this mission (though her customer base eventually included Caucasian women as well). While touting natural products in place of highly popular chemical relaxers used in salons, Price presented herself as a simple girl with simple solutions.

Her product popularity coincided with stints on the Home Shopping Network and the rise of YouTube. Price could offer product demos, educate young women looking for solutions, and bring affordable alternatives to young markets. In 2009, “Good Hair” (a documentary produced and narrated by Chris Rock) showed a can of Coca-Cola dissolving in a chemical relaxer, and momentum spiked: women using relaxers in their hair dropped from 89 percent to 36 percent in just two years.

“The Internet makes everything democratic,” said Price. “Larger companies got left behind.”

Along the way, Price grew comfortable negotiating for her company and fighting for herself without folding under pressure.

Want to emulate her experience?

While you may not feel very powerful before signing a new deal, career coaches say you have the greatest negotiating power during the short time between being offered a job (or a contract) and formally agreeing to take it.

Negotiating in these situations can increase your earning potential and ensure you’re properly compensated both now and in the future. So prepare well before coming to the table! This may include researching market averages, calculating your value (or your product value), and preparing your talking points in advance (i.e., years of experience, sales goals achieved, or unique benefits your product can bring).

Rehearsing with a friend, asking for more than your target number, and communicating with confidence can bring significant gains when you sit down to negotiate. And don’t worry about offending. Forty-three percent of job recruiters say it doesn’t impact their view of a candidate if one negotiates for salary, and 19 percent said it has a positive impact.

Price shared her advice for when an acquisition or initial salary offer isn’t right. Her script went something like this:

“I appreciate everything about this deal and am so excited, but if I have to live with this particular offer, it might be hard for me to be fully there and present. I don’t want to be distracted and thinking about other opportunities, so . . . ” Here, Price would lean in, give a specific ask, and let the chips fall. (It worked; she got more money.) When it came time to sell her company in 2014, Price said that outside of her marriage and children, this was the proudest moment of her life.

Negotiating is incredibly important because when you stand up for yourself, you tap into your skills to ask for more. This ultimately sends a message that you deserve it – which means you’re more likely to receive that request!

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Three Fantastic Print Ads (and how to make yours more memorable)

Does your brain ever feel tired? Some days, that’s probably due to information overload.

According to ad agency Red Crow Marketing, the average person living in the city 30 years ago saw up to 2,000 ad messages a day. Today, experts estimate we are exposed to over 5,000 brands per day (though research suggests only three percent of ads make a lasting impression).

Want to increase exposure and impact for your marketing messages?

To stick with viewers, your print ads need to be creative and clear! Here are three compelling print ad examples, with a few insights into what makes them so great.

A Better Job is Waiting

Created by Joe Public United, this print campaign for a job portal aims to motivate people to stop slogging it out in a job they don’t like. Smartly retouched photos show bored workers at their desks, workers who sat still for so long that mold started growing on their bodies.

Need the motivation to break out of your slump? There’s nothing like spiders building webs in your hair (while you play computer solitaire) to kick your complacent butt into gear.

The Secret to Success: This ad is powerful because it resonates with the job portal’s target customers in a way that elicits extreme emotion (i.e., dismay or disgust). Move your prospects forward with messages that ring true and deliver a message that is personally meaningful to your viewers.

You Eat What You Touch

Love dogs? You might feel a little less inclined after viewing this ad.

This unconventional ad shaped a pet Pug into a perfect replica of a loaf of bread on a cutting board to stress the importance of using soap. Something about fuzzy bread just makes a viewer shudder (while immediately taking action with good hygiene).

The Secret to Success: This ad is impossible to ignore because the visual is surprising and memorable. Viewers have to look twice to find the Pug on the cutting board, and once the image hits home, the message does too. Humor is linked to higher recall and increased sharing, and funny brands are seen as more relatable, human, and trustworthy. Have fun and make people laugh with your surprising, memorable print ads!

Neighbors

In 2010, FedEx wanted to display the accessibility of its global shipping options.

A rustic map of North and South America showed a man reaching out of a window near Florida to hand a Fed Ex box across the ocean to a woman reaching out her window in Brazil. DDB Brazil used a simple visual to convince viewers that sending a package to another country takes as little time as it would to place it in the hands of a neighbor.

The Secret to Success: By using a map of Brazil as well as an easy-to-understand visual concept, DDB was able to tap into the needs and desires of its local market. When crafting your ad, look to clearly communicate how your product or service fits into consumers’ lives or work, and how it can make them better, happier, and more fulfilled.

Tactile, Memorable Print

Print is tactile. Use this to your advantage by creating ads that are relatable, memorable, and clear. Increasing print engagement will help your advertising break through the clutter of not only the hundreds of ads people see each day but the thousands of brands that are competing for your customer’s attention.

How Chick-fil-A’s Customer Service Continues to Dominate

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How Chick-fil-A’s Customer Service Continues to Dominate

In 1995, a renegade cow painted three words on a Texas billboard: “EAT MOR CHIKIN.”

From that day forward, Chick-fil-A transformed the fast-food landscape. When founder Truett Carlson began in the restaurant industry during the mid-forties, he was inspired by many customers who took chicken and wrapped it in a bun to eat. Today, Chick-Fil-A (and its cows) have reached millions through ads in television, print, and even the occasional water tower.

But Chick-fil-A is about more than great food.

Closed on Sundays so employees can rest and worship, the establishment recognizes the well-being of the people on both sides of the counter.

“We should be about more than just selling chicken,” Carlson famously said. “We should be a part of our customers’ lives and the communities we serve.”

Unfailing Hospitality

As the restaurant seeks to bring value, it has grown in net worth.

In 2018, Chick-fil-A made more per restaurant than McDonald’s, Starbucks, and Subway combined. In June 2019, the franchise grabbed the best customer satisfaction score in the fast-food industry, claiming the No. 1 spot on the American Customer Satisfaction Index for the fourth year in a row.

Outranking establishments like Panera and Chipotle, Chick-fil-A’s fans rave about its excellent service, polite employees, and consistent cleanliness. Kalinowski Equity Research founder Mark Kalinowki says Chick-fil-A’s unfailing hospitality is a huge part of the chain’s success:

“Little things like being told ‘please’ and ‘thank you’ – it feels like you’re appreciated as a customer and a human being at Chick-fil-A,” Kalinowski said. "And especially in today’s very complex world, it’s just very nice to be able to go to a place where you feel appreciated."

Manners Matter

Humans are highly social creatures, and rudeness signals a form of rejection that cuts deep, whether we admit it or not.

Recent polling in France showed that one of the primary causes of stress was the behavior of others. Good manners increase the presence of the neurochemical oxytocin, causing people to demonstrate kindness and generosity while experiencing greater pleasure. This fuels not only connection but greater prosperity.

What might this look like during a typical day at Chick-Fil-A?

  • Often if you say ‘thank you’ to an employee, they might respond with: ‘my pleasure.’
  • Some Chick-Fil-A operators offer expired nuggets to pet owners (while the chicken is still good).
  • Others offer a “Mom’s Valet” where young families can order at the drive-through and ask employees to set the table (including the correct number of high chairs and drinks) so when they enter the restaurant, kid chaos is eliminated.

According to Davide Farmer, vice-president of restaurant experience, part of the company’s service philosophy is to empower employees:

"There are all kinds of scenarios that pop up that you don’t necessarily train for," said Farmer. "We try to teach the principles of what it is to care for somebody so that a team member can kind of act on their own when they see an opportunity."

Danny Cadra experienced this firsthand when he walked into his local Chick-fil-A in Lubbock, Texas. After sitting down, he was surprised when a longtime employee handed him an envelope and said, “Hey, you left your money here a while ago.”

In the envelope was three dollars Cadra left at a drive-through almost a month before. The employee tucked away the cash and looked to return it at the first opportunity.

“I was just floored,” Cadra said. "I went a whole month not knowing there was a guy at Chick-fil-A who remembered me every day, [who] brought that money every single day until he saw me."

Customer service like that is what we all should aspire to, and we’d love to have a chance to showcase ours to you!

5 Tips to Keep Your Design Project On Time and Under Budget

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5 Tips to Keep Your Design Project On Time and Under Budget

Ready to launch out with a new ad campaign but nervous about keeping the project below budget?

Not all projects are smooth sailing. Sometimes things go wrong, and your expenses can spiral out of control quickly.

Here are five tips to keep your next project on track and on budget:

1. Ask Questions Upfront

When partnering with a design professional, be sure to clarify the contract up front.

Will you be paying a project fee or an hourly rate? What services are included in this fee? Clarify how long the project will take, how often you’ll get to review the work, and how many revisions are allowed in this agreement.

2. Plot Your Course Early

Involve your design professional in your brainstorming as early as possible.

Designing one piece can have a quick turnaround, but re-branding or crafting large-scale exhibit pieces can take months, especially if there is confusion about the parameters or design presets for a particular project.

One costly mistake is to change directions midstream, so start conversations early to help your design professional take a big-picture run at your project to manage it in the most efficient, cost-effective way.

3. Assemble All the Elements

Attend to the precise details of copy, timeline, and photography at the get-go, and be sure these elements have been given a green light by those in authority before the project commences.

Your project will involve many pieces, and when they are aligned from the start it will allow your design dollars to be maximized with fewer delays. While you may not have precise details ironed out, clarifying project parameters is key in finishing on time and on budget!

4. Schedule Regular Updates

It’s imperative that both the client and the design professionals are tracking with the same timeline as a project progresses.

Who will handle this communication and how often will it take place? Will you use e-mail, phone calls, or face-to-face meetings? Ongoing communication is essential for success.

5. Allow For Margin

To keep a project on budget, it’s essential to create margin so deadlines don’t get tight.

Every project has hiccups, so it’s best to allow a little padding as you build a realistic timeline. For example, if the printer needs eight days to deliver a piece, schedule at least 11 days so you’re guaranteed a smooth outcome.

How Much Should I Budget?

Ready to get started on your next design? Here are five basic steps for planning your budget:

  1. Estimate your monthly income
  2. List your fixed design expenses
  3. List your variable design expenses
  4. Anticipate your one-time design expenses
  5. Create the budget

Online budget planners can also be helpful for estimating your costs.

Better Together

Want to save on time, labor, or unnecessary stress?

Whether its exceptional-value graphic design or full-service printing, our capable team is dedicated to providing you with prompt, knowledgeable, one-on-one service, and carefully printed materials you can be proud of. We’re here to make things flow as smoothly as possible!

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