Is Your Business Card Bringing You Business?

Business Cards are the number one marketing tool - carries your branding and image

Business Cards are the number one marketing tool – carries your branding and image

Typically, many hours are spent deciding on the logo, layout, and tagline to include on a company’s business cards. But not much time goes into thinking about strategies to make those business cards actually work to bring in customers. That is a mistake.

Business cards are like mini ambassadors for your business. They represent you, your company, and your brand. Business cards often provide the first impression a recipient will have of you and your company. They shouldn’t be just an afterthought in your marketing collateral mix.

To effectively market and advertise your business, whether through business cards, social media, or a website, the first step is to create awareness. Awareness is generated through uniqueness. The colors, stock, font, graphics, and unusual finishing touches like rounded corners or foil stamping and special die cutting can all add up to create a business card that stands out in a crowd.  Using a template from the internet is not a way to stand out from the crowd. Having your image professionally designed is well worth the cost.

Simple elegance and a clean, uncluttered layout work best. Sometimes more is learned about a business by the professional look and design of its business card than by almost any other marketing collateral. Prospects may forget about and toss out many other collateral pieces, but they usually keep an interesting business card.

Visually standing out is the first step to make a business card work to bring you business. The second involves the recipient and answering a simple five-word question…

What’s In It For Me?

The text on your business card must quickly and clearly explain the benefits of working with you. You can’t fit an entire brochure on the small area a business card provides (although some people try!). Most companies will list the services they provide. That is fine to do on the back of a business card.

On the front, however, where everyone looks first, you need to state clearly what results your products and services deliver. What is the primary benefit of working with your company? Make it short and sweet. Don’t hide it. Proudly display it on the front of the card.

The quality of the stock used, the font and layout, the finishing touches, and the copy used all work hand in hand to create a powerful, client-getting business card.

But those beautiful cards won’t do much good if they aren’t getting deployed. Take business cards everywhere you go. Put a stack in your car, in your wallet, and in your purse or briefcase. If you find the right target audience, hand them not one but several cards and ask them to pass the extras along to colleagues or friends who might be able to use your services.

Strategically thinking about the design, production, and copy on your business cards has the effect of creating a viral campaign for your business. Unlike the online variety, this is a viral campaign that can actually bring you real results and not just buzz in the marketplace.

4 Comments (+add yours?)

  1. Printhub
    Jun 01, 2023 @ 05:21:51

    “I’m a big fan of your work! I’ve been following your blog for a while now, and I’m always impressed with your content. I recently started a website of my own, and I would love to connect with you. You can find me at printhubdigital.in.”


  2. William Maxwell
    Apr 12, 2023 @ 16:55:54

    Thank you for explaining how business cards can be an effective tool for marketing your business. My wife and I are planning on starting a company at the beginning of this summer, so we are thinking about hiring a commercial printing service to make business cards for us this month. I’m going to look for a reliable commercial printing service in our area that makes business cards.


  3. Ella
    Apr 07, 2021 @ 23:06:32

    Great post. Business card is an essential thing for every business. But the trend has been changed, and we all need to upgrade ourselves with the latest changes, which is digital business card. It is effective and unique, also make your stand out from your competitors.


  4. Thomas Clarence
    Mar 12, 2021 @ 11:16:35

    I found it interesting when you explained that the quality of stock paper that is used when printing a business card can make it more powerful. I would imagine that it would be important to use a thick type of paper that won’t bend easily so that the cards can be placed in wallets and pockets. If the business card is made out of high-quality paper, it is going to last for a much longer amount of time.


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