Marketing Tip#5 Low-Budget Printing Tips
13 Jan 2012 Leave a Comment
in Inspirational, Marketing, Marketing TIPS, Print, Services Tags: Marketing Tip
Marketing Tip#5
With all of our purse strings tied right now, any printing project you pursue could probably be all your business can afford, perhaps for months or even years. It has to be done right, or there may never be a second chance.
You don’t have to be an expert in the print industry to save money on your printing
projects. A little research on the front end guarantees big savings. Develop a relationship with your printer and ask for money-saving recommendations. A printer worth his weight will take the time to understand your needs and help you navigate the process of each job, no matter how small. Whether you take on the entire project yourself or work with a trusted printer, don’t worry, you will find that it is possible to do a lot with a little.
- Spend the majority of your budget on one expensive but attention-getting element: a high-end paper, a fancy die cut, engraving, or embossing.
- Rely on a strong design in one or two colors, with ordinary offset
printing or stick with high-quality black and white copies. - Be flexible about paper stock. Paper companies are rapidly changing
their inventory right now and have plenty of discontinued stocks that
would work great for your project, saving you money. - Plan ahead. Time is money. Don’t call in a panic because you’re down to your last ten envelopes. Inventory the office products on a monthly basis and reorder as needed. Likewise, Christmas will come in December again this year. Start planning your direct mail piece in October so it will be ready to print in November.
- Use standard ink colors. When designing or updating a company logo, color
should be a major consideration as it will affect your printing budget for years to come. - Chances are, your business name isn’t going to change any time soon. So go ahead and order 5,000 business cards or other frequently used materials at a much cheaper price break.
- Go digital. We have digital copiers that print on heavy card stock and even
glossy finishes as proficiently as a full color press. This is particularly useful
for small quantities involving color. And usually, only a print professional can tell the difference.
The Benefits of Adding Value to your Printed Materials
Consider the product you wish to print, such as notepads, business cards and menus. For an example, instead of a simple notepad, a beauty salon could spice it up as a “honey-do” list. Given to
a client, they can have fun with it and use it as a practical marketing piece. At our printing firm, we believe that tight budgets shouldn’t stand in your way of having marketing materials you are proud of. Give us a call today and we will help you figure out how to add value to your printed pieces and start seeing results.
