Social Media Strategy

People have often asked us about Social Media and some guide lines.

I have found some notes and thought it would be a good idea to put them in a blog – I would love to hear your comments and feedback, they will help others too!


  • Increase Brand Awareness
  • Reputation Management
  • Become more responsible to people/consumer audiences
  • Engagement. Create a dialog between you and your audience that is engaging while staying on top of the mind.
  • Make your brand a little more “human” to the outside world
  • Improves Search Engine Rankings, with online conversation performance

Strategy lays out the goals that need to be accomplished and the ideas for achieving those goals… What a strategy is not:

  • It is not a plan
  • it is not a timeline
  • it is not a goal
  • it is not what tactics you will use to achieve your goal

Tactics are the “doing’ aspect that follows the planning. Tactics refer specifically to an action.

Find an Internal Evangelist. Many people may contribute, but one department/group/person will lead the charge and manage the posts to be sure that they follow the integrity and goals of the organization. Make sure you have your rules and policies in place for clear guidelines.  This also is to be considered for employees personal posts, that these posts can effect the organization if there is slander.  Make sure your employees understand the company policies.

Social media works best when you have consistent posts that cover 33% personal/relationship building  33% business news global/local/yours and 33% insights-those ah-ha moments are memorable!!


-Becky Raney, Owner PCF




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