Branding Your Business Starts With Business Cards

Business cards are like a tiny piece of marketing material. It should compel people to want to do business with you, it should communicate your message, your brand, who you are and what you do. Your business cards will go places you might not get to and stay longer than you do.  In some cases business cards stay in files and folders for years before they are used.

The branding of your business is about making a positive impression. You can tell a lot about a person by their business card. Listed below are a few points to consider with business cards.

Include Your Basic Contact Information

Business cards with just a phone number or email address on them may seem contemporary, but they don’t tend to foster trust in you or your business. Include a full mailing address. If you don’t want to give out a home address, try a mail forwarding service or a PO Box.

Communicate Your Brand

Your cards should fit your personality and your brand. Effective business cards are those that people remember and want to use. It is critical to keep printed items, like your business cards, brand-focused. At Print & Copy Factory – We Can Help You Do That!

Set up an email address with your website

If you’re printing up your business card with JohnsConstruction@gmail.com on them, you’re advertising Google Mail, not John’s Construction. Using free email accounts (i.e. yahoo and gmail) for business purposes, communicates that you are not serious about business. When you need help to set up your email address and website, PCFwebsolutions can help you make it happen!

Be Visible

Add your picture to your business card. Take professional pictures, it is worth the investment.

Quality is Important

Do not use inkjet printed cards or cards printed with your home computer. Use a professional, customer-focused printing partner – Print & Copy Factory.

Give and Take

Never give a business card without getting one in return. Be prepared, take business cards everywhere you go.

This post inspired by blog post on Uprinting.com and PersonalBrandingBlog.com

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