Print Made Digital: How Business Cards Are Still the Best Way to Connect

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Print Made Digital: How Business Cards Are Still the Best Way to Connect

Digital communication and marketing tactics may be the hottest topics on everyone’s tongues, but there are still some serious limitations to connecting your physical and digital worlds.

There are ways that allow you to quickly trade contact information, but they can require both parties to download the same app and are difficult to coordinate in quick hallway conversations. Business professionals will tell you that you never know when you’re going to meet someone who can tie together the pieces of a particular project, so it pays to be prepared to capture contact information regardless of your physical location. That’s where business cards come in as one of the best ways to connect with people in person.

Boost Your Brand Recognition

Keeping your branding on point can be an ongoing challenge, especially as your business grows.

Marketers must be diligent to ensure that all marketing materials are consistent and cohesive with colors, fonts, styles images, and even the tone of language that is used — or your brand voice.

One particular printed item that often ties together all of your branding is a simple business card! Business cards are relatively inexpensive but can pack a big branding punch when they provide each prospect or contact with the look, feel and logo of your business.

Convenient Communication Tool

Business cards are one of the most convenient communication tools available because you can simply slide your hand into your pocket or purse and immediately be able to share your contact information with others.

If you’re in the middle of another conversation, there’s no need to break off topic and attempt to program a number into your cell phone; instead, you can simply pop a business card into someone’s hand! If you’re at a conference or trade show, business cards allow you to jot questions or topics of interest on the back, which can help jog your memory of the contact and how you need to follow up with them in the future.

Ideal for Direct Marketing

Sending emails and even text messages may be one of the most effective ways to reach a wide range of individuals, but an old-fashioned phone call packs an impact.

Including a handshake with your business card creates a personal connection that people will remember. If the person you’re speaking with isn’t the perfect contact for your business, the good news is that your business card can continue marketing to the next person who receives it, too! Digital marketing tactics such as QR codes add extra bang to your business card by providing your prospects with additional information that couldn’t fit within the space available on a small business card. Have a special offer that you’d like to share? Drop a discount code on your business card and you’ll be sure to create a lasting impression!

Print marketing tactics such as business cards are still one of the best ways to reach your target audience in a personal way that builds long-term relationships. Business today is still driven by relationships. Ensuring that you have personal knowledge of the people you are working with — and that connection — is best formed by creative printed materials that reinforce the look and feel of your brand.

The next time you’re shaking hands with someone, be sure you’re sliding a business card to them at the same time, and your message will be reinforced even after you are long gone!

Wrangling Your Week: Time Management Success Techniques That Will Give You Hope

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Wrangling Your Week:
Time Management Success Techniques That Will Give You Hope

It’s painfully true that there are never enough hours in the day. If "normal humans" are having this kind of trouble, how are CEOs and leaders of major businesses able to run the massive scale of their days? As long as you consider that they haven’t discovered time travel, there’s got to be some tips and tricks that can be learned from their exceptional talents.

These time management success stories will give you hope that you can wrangle your week more effectively. You might be surprised to learn that many of these individuals found adequate time for sleep and budgeting part of their day for meditation or downtime.

Leave Time for Relaxation

Most famous for his theory of evolution in his book The Origin of Species (1859), Charles Darwin spent a great deal of his day in solitary study. His schedule also included walking his fox terrier pup and reading. Most interesting was the two hours each day that he devoted to lying awake in bed solving problems before starting his day. Victor Hugo, Wolfgang Amadeus Mozart, and Charles Dickens also devoted many hours a day to walking and personal study. Today, Arianna Huffington is one of the business leaders who believe that spending time with colleagues or eating lunch away from your desk makes you more productive — not less.

Focus on Calendar Management

Focusing only on what is most important each day is one of the time management tricks that Mary Callahan Erdoes, CEO of JPMorgan Chase & Co., swears by. Her busy day is most productive when she spends time prioritizing short- and long-term deliverables instead of reacting to new items that make it to her calendar by happenstance.

Sleep Soundly, Wake Early

People who are making an impact in their world are likely getting enough rest to be refreshed and ready to face their day, but those days often start quite early. Getting less than six hours of sleep on a regular basis can leave you mentally drained or fuzzy and make you less likely to be efficient in your work. The early morning hours are ideal for a quick workout, which not only helps the body stay fit but helps boost your brainpower for the day as well. Billionaire Richard Branson is famous for his 5:00 am ritual to kick off his busy day.

Stop the Multitasking

Sure, we all love to pretend that we’re getting three things done at once, but is anything being accomplished in these sprints? Successful professionals know when it’s time to turn off the electronics and stick to one task at a time. Koel Thomae, co-founder of Noosa Yoghurt, notes how easy it is to be distracted by your inbox and your phone. Add in some music and you’re ready to take on the world!

Just Say "No"

"No," or "next" are some of the most powerful words in the English language — allowing people to free their time from mundane activities and target those which are moving them forward. There may be some tasks that feel like busywork, so delegate these whenever possible. Turn your attention only to items where you add personal and unique value, and you’ll soon find that it’s possible to be present in your day while experiencing less stress. This can include everything from hiring people who complement your skills and abilities (a famous Jack Welch-ism) to outsourcing tasks when it makes sense.

Not everyone is running an empire, finding the cure for cancer, or creating the next great musical masterpiece. However, we are all struggling with a limited number of hours in the day. There is a great deal of hope and comfort in knowing that these basic time management techniques have been practiced for generations — and are still helping some of the most successful people of our age be productive.

Why Your Brand is The Most Important Asset in Your Business

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Why Your Brand is The Most Important Asset in Your Business

Your brand may not be as recognizable as Coke, Pepsi or Walmart, but it speaks volumes about your business.

Your brand is much more than a simple logo or tagline; it is the sum of all the different interactions that your prospects and customers have with your organization. This could include printed correspondence, your website, phone conversations with your sales reps, and more. It’s an intangible asset that is captured on your balance sheet in case you are selling your business, and it should be treated as your most valuable asset. Creating a cohesive brand experience for your customer begins with expressing your brand consistently across your various channels of communication.

Digital Presence

Your website is your digital front door, and when your brand isn’t well represented on your website, then you can cause significant confusion among your core audience.

When you work closely with a designer to translate your brand from printed pieces to the web, you’re ensuring that customers and prospects are comfortable with interacting with your brand on any channel. If you are using social media channels to promote your brand, you may want to audit the design look and feel for consistency. Many brand managers find it easiest to define a brand across all channels during a refresh of the look and feel of your digital presence. Everything down to the color that you choose for your logo mark will help tightly define your brand.

Brand "Voice"

Is your brand a little smart and sassy, or cool and classy? Slightly high-brow or ready for some fun?

The brand "voice" that you define is essentially the personality for your brand. It’s unlikely that a well-established bank would want to suddenly start using emojis in their brand communication, for instance. Alternatively, a fun and feisty new design firm would want to use different messaging than a financial institution! Your voice should be made up not only of the way you want your brand to appear, but also allow you to communicate effectively with your core audience. Based on demographics, your brand may have a slightly different voice when speaking to various audience segments.

Marketing Collateral

Each piece of marketing collateral that you create — from letterhead to your website to your latest printed sales brochure — should all have a cohesive design that sticks close to your brand guidelines.

That doesn’t mean that everything has to look the same, but when someone looks at a piece of your marketing materials, they should have that "Aha! I recognize this brand!" feeling immediately. In today’s fast-paced digital world, it can be easy to create a new look for your website or emails and forget that your printed materials, such as business cards and letterhead, need to be refreshed to match an updated look.

Finding Your Identity

Each interaction, each step of each process, and each conversation that happens between customers and prospects is yet another piece of your brand identity! You can see why this makes your brand one of the most critical assets in your business.

While all of these pieces work together to create this mystical thing that we call "brand identity," there are some definite hallmarks that help set the tone.

Ready to freshen up the look of your business cards, letterhead, envelopes and other identity materials? These items are often the initial introduction to your brand, and you want them to make a great first impression!

Labels Are a Promotion that “Sticks” With Your Customers

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Customers can be a difficult and fickle lot.

They’re always shopping around for the "Next Big Thing," surfing your competitor’s websites, and price-checking on their phones. With all the different business options available today, it can be tough to keep your business in their mind without spending thousands of dollars on local and digital advertising.

There’s a smarter way to keep your customers engaged with your brand’s identity without breaking the bank — labels!

Labels are the ideal way to turn a basic and ho-hum bag or box into a full-color masterpiece that is interesting and fun. See how you can leverage labels to create a promotion that truly sticks with your customers.

Adding Excitement to Your Packaging

Basic white or kraft boxes and bags are simple, inexpensive packaging for your products, but they don’t do anything for your brand identity.

When Maggie, a bakery owner, recently visited her local print shop, she was looking for a logo that could be printed on her various sizes of packaging. What she learned was that each size of packaging would require different setups to print the logo, and full-color printing on non-standard size items could get add up. After speaking with the sales team at the print shop, Maggie realized that there was a better option that would reduce the overall costs of using different packaging for her products.

Full-Color Labels in Any Size or Shape

Part of the challenge of running a bakery is that you’re selling all different sizes and shapes of goods.

You may need a small bag for a donut or bagel, a nearly-square box for layer cakes, and a large rectangle for sheet cakes or a dozen baked goods. Creating a single logo for packaging that would look good on all of these sizes and shapes would be difficult. However, labels are so easy to create that you can utilize a variety of labels to make a custom-printed look that features a stunning full-color image.

Add Promotions When You Need Them

Labels are an incredibly versatile promotional tool.

You can add them to a package or leave them off to create a different mood or message for your customers. If you’d like to offer a coupon on a particular type of order — for instance, a dozen donuts — then you can utilize a label to attach a printed coupon to draw added attention to the offer. The label itself could become the offer, too. You could have a batch of labels printed offering "10% Off, Tomorrow Only" and then be able to pull out this promotion anytime sales are experiencing a bit of a slump.

Operational Labels

You can also use labels within your business to classify items at a glance.

For instance, a tiny sticker that denotes which day of the week a particular item was baked, or showing a ‘Sell by’ date. Write-on labels and waterproof labels are available based on your particular needs and are a great way to keep your business organized and running smoothly.

In this particular instance, Maggie was inspired to create a series of labels for each day of the week to indicate freshness to her customers. She also worked with a designer to envision a new look for her packaging that included a single-color package and full-color labels that added a pop of color and plenty of personality to her baked goods. Since people "eat with their eyes" it made good business sense for the packaging to be as appealing as possible!

Ready to revamp the look of your products or rev up your organizational skills?

Print is Alive and Well

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Print is Alive and Well

Is Your Phone a Part of Your Body?

This may not be far from the truth! Recent research found that the average person reaches for their smartphone 150 times a day, including e-mails, calls, photos, messaging, or checking the time.

This begs a crucial question. In terms of modern day marketing, does this rise in digital dominance erase the power of print? Not a chance!

Hard Copy Rules

Naomi Baron, author of Words Onscreen: The Fate of Reading in a Digital World, surveyed university students worldwide and came to a profound conclusion: young people have a near-universal preference for print.

When given a choice of various media – including hard copy, phones, tablets, or laptops – 92 percent said they could concentrate best on hard copy.

Respondents said drawbacks of digital media included distraction, eye strain, physical discomfort, while hard copy benefits included stronger visual memory, an increased desire to “re-read,” and sensory connection enabling one to touch, experience, and “keep” printed materials. Baron said that in the Slovakian respondent data, one out of TEN mentioned smell. “There really is a physical, tactile, kinesthetic component to reading.”

Don’t Forget the Fun

Looking to draw attention back to print marketing but need some inspiration to get you started?

Print comes alive through color and texture, but also through humor. Here are a few spunky print ads that helped restore our faith in the creativity of the medium in 2017:

Snowbird Ski Resorts.

Snowbird was looking to overcome its ho-hum ski magazine campaign with something different. Cloaking its sales pitch in sarcasm, Snowbird featured one-star reviews from complaining customers.

“Too advanced,” read one review. “I’d heard Snowbird is a tough mountain, but this is ridiculous. It felt like every trail was a steep chute or littered with tree wells. How is anyone supposed to ride in that? Not fun!”

Snowbird’s agency hand-picked reviews that would tantalize hardcore athletes to give the resort a try. “We’re known for our steep terrain, long runs, and deep snow,” said Snowbird marketing director David Amirault. “Beginner skiers and snowboarders . . . often find this a challenge. However, for our core guest, it’s what makes them come back year after year.”

Creative campaigns like this will definitely keep print marketing fans coming back as well!

Burger King.

One audacious print campaign was Burger King’s “Burning Stores,” which showed actual BK restaurants on fire with the headline “Flame grilled since 1954.”

Showcasing one of its worst moments was ridiculously brave, tying BK’s “flame-grilling” service near a flame-grilled franchise in a shocking, hilarious graphic. “Burning Stores” reminded us that engaging modern audiences includes a willingness to be vulnerable. Grey Africa’s Fran Luckin, chair of the Print & Publishing jury at Cannes, called “Burning Stores” the ideal print ads for a social media age:

“We’ve got a brand being brave enough to be authentic,” she said. “It’s a move away from having every single piece of print communication be so carefully crafted and put out there as an official announcement. There’s a sense here of being more playful, more authentic, a sense that you can be a little bit more edgy in your communication.”

Luckin reminded content producers that it’s ok for companies to laugh:

“I once heard a Coca-Cola executive use the work ‘flawsome,’ which I loved. In the social media age, where people can find out information about your brand quite easily, you have to be a little bit more real. You embrace your imperfections. You have more of a sense of humor about your corporate image. [Burger King] is a brand that’s brave enough to stick its tongue in its cheek and be a little bit young again.”

Takeout Menus: Functional and Promotional

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Most restaurant owners know that their menu is one of their top selling tools.

While this may surprise the average consumer, restaurant managers often use their menu to upsell pricey items such as appetizers, drinks, and side items. The placement of each item within the menu is of the utmost importance, and even small changes can cause a jump in sales of ten percent or greater — or a similar-sized drop in sales if item placement doesn’t work for buyers!

Printed takeout menus are still one of the best printed promotional tools that restaurants can use. Consumers are more interested in ordering food ahead of time for takeout, and having a menu visible when hunger hits really boosts your brand to the top of your consumer’s mind. See how takeout menus are one of the most functional and valuable tools for your restaurant business.

Strategically Situated Items

Restaurant menus are highly tailored, and often tweaked multiple times a year by consultants or managers to ensure that consumers are selecting items that are the most profitable and pleasing to their tastes.

If a menu isn’t easy to read, consumers can become confused and take additional time before placing their order, which may lead them to look elsewhere. Guests are easily confused and overwhelmed when there are too many choices presented. Restaurants often try to limit their choices to a maximum of seven options per food segment to reduce the chance that people will default to a known option that may be less expensive.

Shifting Consumer Habits

Rachel V. noticed that her restaurant was gaining significantly higher dollars from takeout orders than at any time in the past.

In order to capitalize on this trend, Rachel decided to work with her local print shop to create a friendly takeout menu that highlighted a variety of their in-house favorites that were less likely to lose quality if they were boxed and transported elsewhere.

While customers were welcome to order anything on the main restaurant’s menu for takeout, the items the team added to the takeout menu were the "recommended" options. Rachel decided that not only could she use the menu as a functional piece that listed their phone number to call ahead for orders and the appetizers and entrees that they offered, but also as a promotional vehicle to offer seasonal discounts and special deals.

Smart Menu Design

Rachel knew that creating a takeout menu with enough food variety to interest her clientele was important.

With the limited amount of space available on the printed takeout menu, Rachel decided to leverage the space by putting visual cues around the most expensive items. This served to set these foods apart and draw the eye with small pockets of negative space.

She also decided to get a little creative with the descriptions of the food that she added to the menu. Oddly enough, she soon noticed that these menus were drawing in new customers — customers who were purchasing some of the higher-priced options that her traditional visitors were not necessarily drawn to.

As time went on, Rachel continued playing with the options that were on her restaurant’s takeout menu. Seasonal favorites were added, coupons made an appearance, and special items were a high point for returning customers who valued the convenience of being able to order their food ahead of time. The small print runs offered by her local print shop allowed her the flexibility that she needed to test, adjust and test again!

Four Savvy Strategies for Crafting Unforgettable Content (Part 3)

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In the age of visual brilliance and short-lived attention spans, sometimes we wonder if content really counts. But no matter how glamorous the graphics, they simply cannot stand alone. (Even the Lone Ranger had Tonto, right?) Today, we’re looking at part three of this question: How do you write exceptional copy? Content that commands attention, arouses interest, or compels people to action? Last week, we discussed slogans and sensory appeal. Today we’ll consider one final, fun technique.

4. Jaw-Dropping Surprises

Remember the “no way!” stunner at the end of The Usual Suspects? Kevin Spacey shakes off his signature limp and strides to freedom as his police interrogator gradually realizes Spacey is a mastermind killer who lied brilliantly for hours. Or remember how your jaw dropped when Darth Vader revealed he was Luke’s father? While these movie plots were phenomenal, the surprise factor was what drove them home.

That same principle applies in writing. As Chip and Dan Heath discuss in their book “Made to Stick,” our brains filter out consistency to focus on differences. Marketing “surprises” may include splashy headlines, shocking graphics that bring your message to life, or a story that encapsulates a core message.

In 2009, copywriter James Chartrand of a prominent website design company “Men with Pens,” dropped a bombshell on the writing world with this plot twist:

“Why James Chartrand Wears Women’s Underpants.”

Chartrand went on to reveal that SHE was actually a (literal) woman, a woman who had previously struggled as a freelance writer and single mom. As she labored to gain credibility, she decided to experiment with a male pseudonym, and quickly found her blog in Micheal Stelzner’s list of the Top Ten Blogs for Writers. Chartrand’s biography post was brilliant, authentic, and fun. But the surprise factor (that “he” was really a “she”) was the kicker that kept people talking about the company for years.

While you may not be able to drop a bombshell in all your copy, you can upend reader expectations in three other ways:

First, break the norm whenever you can. Offer unconventional advice, provide simple techniques or little-known shortcuts, or use angles you would normally avoid (like blatant typos in upscale literary magazines like we mentioned in part one). In life, and especially in art, people crave the unexpected. Surprise people consistently and you will be rewarded!

Second, defy expectations. Writers can do this is with odd pairings or disrupted patterns. For example, serene words like spa, relax, and peace can be disrupted by words like devastate or scandalize. Avoid traditional clichés (knight in shining armor, white as snow) in favor of words that overhaul expectations. A spa ad could feature odd word combinations like scandalizing serenity, gluttonous, self-gratification, or services that are devastatingly delicious. Surprise them as you shatter clichés or use tonal dissonance that is abrasive to the ears.

Finally, build a logical flow and then intentionally disrupt it. Check out these “surprise factor” car advertisements that perfectly illustrate the point. A romance spoiled. A hero thwarted. Ridiculous ideas grab us as things are placed out of context (like dogs driving a car). As you watch these clips, consider what you thought was going to happen versus what actually happened. Pay attention to the emotion you experienced when the surprise was unveiled. Did you enjoy it? Of course you did! And you’ll remember it longer as a result.

Whether it’s a plot twist, shattered clichés, or unexpected humor, readers crave fresh content and they will thank you for providing it. Now go create some surprises of your own!

Four Savvy Strategies for Crafting Unforgettable Content (Part 2)

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Four Savvy Strategies for Crafting Unforgettable Content (Part 2)

Have you hit a slow spot in your print or online marketing? Need a boost to garner fresh vision? In this three-part series, we’ll examine hands-on tools to enliven imagination. Today, we’ll focus on part two of this question: How do you write content that commands attention or sticks with people for months to come? Last week, we discussed “matching the media and the message.” Today we’ll consider two more simple strategies.

2. Saturate the Senses

One way to arouse interest is appealing to the senses. Strive to write content that paints a strong scene in your reader’s mind. Make your message easy to pull from memory by tying it to a taste, sight, smell, sound, story, or a triggering word association.

KIT KAT chocolate bars nailed this in 2007, celebrating the simple delights of candy and coffee. Known for its “break me off a piece of the KIT KAT bar” slogan, the company paired an image of coffee, a KIT KAT, and these words: “A break’s best friend.” Ad copy extolled the joy of life’s small rewards, so blending coffee and KIT KATs was like “getting two breaks in one.”

KIT KAT radio ads were perfectly timed during the listener’s morning commute or lunch breaks, and the word association of coffee breaks and chocolate made mouths water. After twelve months, KIT KAT experienced a double-digit sales growth and received national recognition for years to come.

McDonald’s awakened appetites through a short message paired with romantic, artful visuals. During summer months when nightlife blossoms, the company wanted to remind customers that late night is a great time for a snack, and McDonald’s was now open past midnight. Ads featured blurred, out-of-focus points of light, glowing together to depict a Big Mac, sundae, and crispy fries. Like a dreamy Eiffel Tower scene, the images reinforced two simple words: “Open Late.”

As you look to saturate their senses with your own hard-hitting content, here are some tips to consider:

  • Use words that show, don’t tell. Be as vivid and descriptive as possible, allowing them to vicariously experience your product or its benefits, rather than just “hearing” about these advantages.
  • Paint a picture. Use adjectives that include savory details of sights, smells, and sounds to draw them in.
  • Give specific, concrete advice. Move from vague concepts to helpful takeaways.
  • Wrap any message you can in an upbeat, moving, or suspenseful story.

3. Coin a Contagious Catchphrase

“Just do it.”

“Breakfast of champions.”

“Melts in your mouth, not in your hands.”

“Finger-lickin’ good.”

Like that jingle that rattles around your brain for months, a sticky slogan is a powerful way to influence customers. Why do great slogans matter? Because taglines are memorable, they differentiate the brand, and they stay relevant over a long period of time. Slogans offer a concise phrase or idea people will immediately associate with your product.

As you shape your own contagious catchphrase, consider questions like this:

  • What is your product about?
  • Can you encapsulate your message into a memorable phrase or title?
  • What unique perspective or technique does your brand offer?
  • What need or concern can you address? What real-life problem can your product solve?
  • Is there a “Eureka” factor you can highlight? What hard-hitting verbs, colorful adjectives, or real-life situations best capture these “Aha!” insights?

Once you’ve settled on a memorable phrase, feature it prominently, consistently, and with fantastic visuals to bring it to life!

Looking for more motivation to keep your copy fresh? Join us again soon as we discuss tips and tricks for producing content that counts.

4 Savvy Strategies for Crafting Unforgettable Content (Part 1)

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4 Savvy Strategies for Crafting Unforgettable Content (Part 1)

In the age of visual brilliance and short-lived attention spans, sometimes we wonder if content really counts. But where would vibrant graphics or sensational social media campaigns be without dynamic copy? Nowhere! Like Batman without Robin, like brawn with no brains, hard copy is fundamental to your success.

So, how do you write content that commands attention? How do you write copy that moves a reader and compels them to action? In this three-part series, you’ll discover four practical strategies for writing fun, dynamic, and memorable content.

1. Matching the Media and the Message

L.L. Bean is an outdoor clothing and recreational equipment retailer with this brand message: the outside is in everything we make. L.L. Bean believes the more time spent outside together the better, and they design products to enhance that experience. In one of 2017’s most intriguing print campaigns, L.L. Bean brought its “Outsider” concept to life with a print ad that could only be read outdoors. The copy, if read indoors, appeared almost blank except for these words sprinkled across the page: “Just bring this outside.” Readers who complied saw the full text emerge (thanks to photochromic ink, which changes color after exposure to sunlight) to reveal a full ad looking something like this:

"Welcome to the outside

Where there are no strangers

Where days have names like beach, snow, and bluebird

Where the smell of the campfire means you’re in the right place

You don’t need a passport to come here, an invitation to play here, or a membership to belong here

Just step outside your door and you’ve arrived . . .

It doesn’t matter where you come from

Only that you come here often

Wherever you are, join us

Because on the inside, we’re all outsiders

And if it’s outside, we’re in."

The text concluded with an L.L. Bean logo emblazoned across the bottom, and the “Outside” brand experience was one a reader could never forget!

Another memorable media and message combo was produced by Kentucky for Kentucky, the organization that unofficially promotes the state of Kentucky. This group placed a hilarious full-page ad in Oxford American with a brazen typo at the top:

“We speak you’re language.”

The accompanying copy explained: “We know. It’s ‘your’ not ‘you’re.’ We just figured that a typo would be the best way for our ad to stand out in a fine publication like Oxford American magazine. But nice catch anyway, William Faulkner.”

Oxford American, a quarterly literary magazine dedicated to featuring the best of Southern writing, was an iconic medium for this down-home message. Kentucky for Kentucky’s brand identity (irreverence and a commitment to upending traditional Kentucky stereotypes) preached volumes through this boorish grammar breach, drawing attention like a straight-up ad never would. Hiler was pleased with the result: “I think typos can be a good thing . . . It’s so perfect for that particular magazine.”

Looking for more inspiration to up your creativity quotient? Join us again soon for examples, tricks, and tips to kick your content into high gear.

Change Your Scenery, Change Your Outlook

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Change Your Scenery, Change Your Outlook

On the sixth floor of a Boston office building, a sprawling Art Deco lounge gives way to a row of small, glass-walled offices. While the offices seem identical, the residents are not. As you stroll down the hall, you’ll encounter data scientists developing smart-home technology, tech rooms packed with drones and virtual reality headsets, a venture capital start-up, or even employees of Amazon, General Electric, or Liberty Mutual insurance. What do they have in common? A desire to change scenery and synergy through shared office space.

“Moving out of the corporate office empowered us to think and work differently,” said Adam L’Italien, Liberty Mutual’s director of innovation.

While Liberty wasn’t short on space, three years ago the company moved its Boston-based innovation center to a rent-by-the-month office space called “WeWork.” WeWork is one player in a co-working explosion in Boston. Since the start of 2017, co-working operators have leased 1.3 million square feet of office space for collaborative bullpens that attract smart young workers. Collaborative spaces offer employees the flexibility to work remotely, ease in moving around the city (versus locking into a longer lease), and the creative energy co-working can bring. Ann Smarty of Entreprenuer says this:

"Co-working allows you the opportunity to network and collaborate with a wide range of bright minds. Proximity gives you the chance to ‘pick the brains’ of professionals in your own line of work as well as those in related fields. Working across the desk from someone with a completely different skill set can help you discover a new source of ideas . . . (and) you might find your brain is starting to work in different ways, too! Taking the risk to invite others to work alongside you breathes new life into the creative process and shows in the finished product.”

Relationships: Our Most Valuable Resource

Whether it’s networking or collaborating, we know that together we can achieve things we never would alone. Business is constantly changing, and collaboration can shape insightful new perspectives. So where does meaningful networking fall in your list of professional priorities?

A recent LinkedIn study revealed that 70 percent of people in 2016 was hired at a company where they had a previous connection. But while 80 percent of professionals consider networking to be important to career success, 38 percent said they find it hard to stay in touch with their network.

What is one natural, rewarding way to overcome this obstacle? Doing business locally.

While it can be difficult to plug into regular networks or co-working opportunities, connected local communities are a great avenue for inspiration, feedback, and opened doors in the future. And vibrant local business relationships are a refreshing antidote to the isolation of the daily grind!

The Best Business is Born From Relationships

They say your “net worth” is only as good as your “network”. Local business partnerships foster a thriving business community that empowers us to grow in our goals, to collaborate on custom solutions, and to connect with important relationships and resources. It is our privilege to serve you, building a trusted partnership so that your print experience is better every time.

As you print here at home, we guarantee timely, best quality work from a printer who personally knows your product preferences, your past print specs, and the tailor services you’ve come to enjoy. As a bonus, staying networked with local businesses is thought-provoking, energy-boosting, and empowering! We enjoy our clients and look forward to great conversations with you this year. Thank you for your business.

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