Automotive Databases or Auto In Market Model 

Run complex reporting, segments, multi-location radii and more, all with the best auto data on the market.

What is an In-Market model?

This is a select that goes from 1 - 10, expressing the likelihood a prospect is ready to purchase a vehicle.

How is our IN-Market model better than others?

Most models determine if a prospect is in the market for a vehicle based on their past purchase history or when a lease ends. We continue to use these types of purchase indicators, but add trigger information called Signals to the model. This increases response significantly since it is based on real-time visits to the dealership.

What is Signals?

Signals is a trigger product that is sold at a cost of $1 or more per lead. leads are generated real-time by prospects entering the vehicle lots of dealership located in the U.S.

Some Signal Statistics:

  1. People who have visited a dealership in the last 60 days are 30 more likely to buy a vehicle in the next 90 days.
  2. People who have visited dealerships 4 times or more in the last 60 days are 60% likely to buy a vehicle in the next 90 days.

what we can provide:

  • The largest and most up-to-date VIN-driven automobile database in the country of approximately 178 million records in total.
  • Multi-sourced from over 900 million records which allows us to validate, corroborate and provide the more accurate and complete records.
  • Each base record comes standard with twenty free selects, including common demographics (age, income, gender, marital status, etc.) and a multitude of auto selects. 
  • Full VIN is also available for output.
  • Fully compliant with all regulations and laws including the DPAA and Shelby Amendment.

How to use the In-market model?

Not all prospects have a vehicle preference. If you decide not to target by specific car information (make/model/year), it is suggested you use an In-Model score of 1, 2, or 3 for effective marketing. or you can trim counts by going to just the 1's and 2's

If you are using the make/model/year, you can select a score of 1 to 5 to target the best prospects of these.




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