Automotive Databases or Auto In Market Model
Run complex reporting, segments, multi-location radii and more, all with the best auto data on the market.
What is an In-Market model?
This is a select that goes from 1 - 10, expressing the likelihood a prospect is ready to purchase a vehicle.
How is our IN-Market model better than others?
Most models determine if a prospect is in the market for a vehicle based on their past purchase history or when a lease ends. We continue to use these types of purchase indicators, but add trigger information called Signals to the model. This increases response significantly since it is based on real-time visits to the dealership.
What is Signals?
Signals is a trigger product that is sold at a cost of $1 or more per lead. leads are generated real-time by prospects entering the vehicle lots of dealership located in the U.S.
Some Signal Statistics:
People who have visited a dealership in the last 60 days are 30 more likely to buy a vehicle in the next 90 days.
People who have visited dealerships 4 times or more in the last 60 days are 60% likely to buy a vehicle in the next 90 days.
what we can provide:
The largest and most up-to-date VIN-driven automobile database in the country of approximately 178 million records in total.
Multi-sourced from over 900 million records which allows us to validate, corroborate and provide the more accurate and complete records.
Each base record comes standard with twenty free selects, including common demographics (age, income, gender, marital status, etc.) and a multitude of auto selects.
Full VIN is also available for output.
Fully compliant with all regulations and laws including the DPAA and Shelby Amendment.
How to use the In-market model?
Not all prospects have a vehicle preference. If you decide not to target by specific car information (make/model/year), it is suggested you use an In-Model score of 1, 2, or 3 for effective marketing. or you can trim counts by going to just the 1's and 2's
If you are using the make/model/year, you can select a score of 1 to 5 to target the best prospects of these.
Becky, you and your team are valued members of the chamber. It was a pleasure to present Print & Copy Factory with the Member of the Week award! You and Larry are doing a fantastic job!