Website Marketing Strategy For Small Business
Simple tips and tricks to improve your website effectiveness.
How can your business gain exposure and increase revenue if you can’t be found online? Have your company budget for Search Engine Optimization or (SEO), which is a growing online marketing strategy (relatively inexpensive) that uses highly specific and relevant keywords to reach your target audience and convert online traffic into revenue. SEO helps businesses rise above their competitors and build their brand reputation both online and offline. This is a process that needs to be paid attention to often, if not monthly, at least quarterly or bi-yearly. Build this into your budget, and hire us to manage that for you so you won't have to worry about it.
How does the website look?
Maybe it is time to revamp your branding? Image is everything. You need to align your core business values, your employees, quality of product to match your look. We can help with that, see some of our samples! One you have a new identity, use it everywhere; email signatures, on social media, website, stationery, your vehicle. We also have come up with a nifty form, that you can go through and evaluate your website to see if it is performing like it should.
The single best way for your small business to get exposure is to showcase your unique focus. This differentiation will prevent your business from becoming a “me too” proposition and create a preference for your offerings. The visitor to your website should be able to clearly understand your marketing focus.
Use Opt-in Email marketing, and sign up for your newsletter link on your website.
Use opt in email marketing to talk to your best customers – the ones that want to hear from you and have signed up to receive your marketing messages and offers. Be sure to deliver relevant, unique and valuable messages to their inbox. This can build loyalty, drive sales and cut other costs.
You should always use a domain based email address. It is considered that those who use Yahoo, Gmail, Comcast, etc. email addresses, appear to not be stable or serious about their business. And especially if you have a website. Don't forget to make full use of your email signature for marketing, including your logo, social media bugs, but keep it simple.
Use Short Compelling Videos
Create a short but compelling video that succinctly explains your product or service. Or, video tape customer testimonials, keep them short (under 3 Minutes MAX). Compelling is that not only informs, but entertains and/or personalizes you and your company. This can be done quickly and easily using a camera like a flip video. Then post the video to your site and as many video sharing sites as possible. Here are some samples we have done with our fancy flip camera! If you would like us to video tape you too, give us a call. We are not fancy, but it will do the trick if you need something quick.
Integrate Your Brand Into Social Media
Develop your personal brand and integrate it into your marketing and social media. Bob Jones is the Technology Tutor, Sue Evans is the Financial Wizard. Create a brand and persona that match your personality, industry and the value you bring, to help people connect with you, ask questions, and better understand your role and value.
Use social mediums (the way there were intended) to virally spread your marketing message (but don't expect this to happen overnight!). Twitter short messages, driving traffic to specific pages of your website; Send a Network Update via LinkedIn conveying what you're working on that will pique the interest of those needing similar services; Use Facebook to give your small business a "personality" so that people feel comfortable doing business with you — ask your customers to become Fans. And link these to your website.
We offer Facebook classes to help your business gain the competitive edge, register today! We have limited space.
You are the expert, start sharing your information, so you will become known as an expert. Blogging is a great way to enhance it, and make sure you have a way for folks to subscribe to your posts. Also, find companies that you can be a guest blogger, and share your information with their client list.
An endorsement from a top expert, respected leader or business community member makes all the difference, put these testimonials on your website. Also, having online reviews allows transparency, for you to grow and build trust. Make sure your customers have a way to give you feed back, by surveying your customers. We offer an email blast program that you also can do surveys with.
Donate Your Products To Non-Profits
We donate several of my products to a non-profit organization who is sponsoring a live auction and the proceeds will be donated to the charity. My store name will be displayed on the products during event as well as their marketing materials and the donation is tax deductible! Then, most importantly list these "community involvements" on your website. Using photos, and a dialog about the event.
Offer your customers, potential customers, and visitors to your website a free resource, such as a guide or report that is packed full of solid information related to your product or services in exchange for their name and email address. The guide is delivered electronically to their mailbox so there's little cost involved. Every two weeks, or so, follow up with more useful content, not a sales pitch, but do include your company's info at the end. You'll be building credibility, establishing trust, and reminding those potential customers of your product or services. When they're ready to buy you will be the first company they contact.
Put your map online if you are a brick-and-mortar location. They are the first thing people see on search engines and they offer a concise snapshot of business info so customers can easily contact you or visit your store.
How interactive is your website?
Simple Brochure Websites Don’t Work Anymore!
Get rid of your old “static” website and replace it with an interactive website that you can manage and edit yourself. Our experience in marketing communications helps us identify cost-effective, high quality design & development web solutions ideal for established businesses and entrepreneurs.
Working with our experienced team of developers offers the following advantages:
Quick, cost-effective development cycle
- Clean, user and search engine friendly designs
- Experience across a broad range of industries
- Large library of component code (shopping cart, calendar, mailing list, and more)
- Efficient content management program
- Comprehensive bundle of services
Take the challenge for a free check-up evaluation of your website today!
Form coming soon!