Integration Solutions & Promotions
Pulling it all together
With a great new website, you must also consider all of the other marketing mediums you use with your business, from business cards to direct mail, it all should look consistent and carry the same message.
Keep in mind, the website is a powerful tool, you can use it to collect data, do surveys, capture customer buying behaviors, all to help better your customer relations.
Stationery and Brochures
It is so important to have your branding and images consistent with everything you do. Logo colors, fonts and styles bring not only help tie things together, it creates a solid reliable impression of who you are in your business. People can identify you easily.
Direct Mail
Direct Mail is the prominent method of advertising and consists of sending articles and letters directly to a consumer's place of residence or business that can drive people to your website. This can be done as a postcard, newsletter, catalogs and maybe invitations, just make sure you put your website address on it, and the QRcode!
There are many types of direct mail services, (see our direct mail section) but keep in mind, you can use the website to collect data of your customers. We like to have a "add me to your newsletters" feature, where your customers can fill out and "Opt-in" and you can put what ever questions or data requests you want on the form.
You can also purchase mailings lists through Print & Copy Factory, you can specifically target demographics to suit your needs. If you were a pet store, you could specifically send letter campaigns to homes in a specific neighborhood or zip code that have pets. You can also develop your own mailing list for your business, but this requires a continual work to maintain.
The major drawback of direct mail is that people may filter your advertisement before ever opening it depending on their values/amount of commercial letters they receive, but this problem occurs in most mediums, online or otherwise.
Newsletters
Supplying articles and information rich in relevant content to your customers is a great method of establishing a loyal customer base. This can be done in a physical form, but you can capably make newsletters online for your customers. There are restrictions in regards to how one can send these online newsletters. You can find the guidelines for a well-operated newsletter at the Bureau of Consumer Protection's website.
We tend to use a service called Mailchimp for newsletters, as it helps automate the process of subscriptions and message delivery. We offer to help perform newsletter creation and delivery for you at a nominal charge, but you are able to do it yourself with some tech savvy, time, and effort.
