Seminars & Workshops
Intro to Websites & More
Wednesday, March 7th 2012 from 2-4:30pm
Free of Charge
We get many customers asking us questions about all different types of websites and what makes our services a great solution. It's a confusing world with many offered solutions out there with misleading premises. To better inform you, our customer, we created an introductory web class to share options and solutions that work best for your business.
The build process can become quickly overwhelming for business owners, as it has a highly technical learning curve. By attending the class, you'll understand those more abstract web concepts with confidence, and you'll be much better equipped to find a solution that is unique to you that effectively markets your business.
Search Engine Optimization
Seminar
Wednesday, March 21st, 2012 from 2-4pm
Free of Charge
Jim wants to find some snowboards and thusly would search for "Bellingham Snowboards" in their preferred search engine. Would your snowboarding store in Bellingham come up in the top listings? It may if you paid for direct ads, but otherwise, it depends wholly upon organic listings that come from Search Engine Optimization, which is a method to write your website to better convey its services and purpose for search engines like Google to decide its relevancy.
Search engine optimization is a wholly ponderous topic that mystifies most, but can be crucial to increasing traffic to your website. We'll be sharing our knowledging and teach you how to increase your traffic, and add growth to your business through these methods.
The class will be taught by our Business Partner, Gary Pickering of Whatcom Web.
Business Marketing
Symposium
Register Now
Wednesday, February 29th, 2012 from 2-5pm
Designed for business owners on how to best utilize their marketing plan.
For $69 you get a 3 Hour Workshop and a 44 page Marketing Workbook filled with 15 chapters of new marketing concepts for smart ways to market in this trying economy.
We will cover all areas of business in a simple, understandable format so you can create confidence with your marketing and move your business in a positive, rewarding direction.
Register EARLY, space is limited.
How to Grow Your Business
with Direct Mail
Register Now
Tuesday, March 20th, 2-4 PM
$25
Direct Mail is a prominent method of advertising and consists of sending articles and letters directly to a consumer's place of residence. With the use of a mailing list, you can specifically target demographics to suit your needs. An example, if you were a pet store, you could specifically send letter campaigns to homes in a specific neighborhood or zip code that have pets.
The course will be presented by Matt, our resident Direct Mail Specialist, who will guide you through the process of setting up a direct mail campaign, filling in the many informational gaps along the way. Through this course you'll learn:
- Why your business would benefit from Direct Mail
- What Variable Data Printing is and what its benefits are
- How to develop a strategy plan for Direct Mail
- What considerations to make when targetting a specific prospective demographic
- What's involved in purchasing a mailing list, consumer or business to business.
- The many options to consider in direct mail, such differences between postcards and letters.
- Information on Newsletters, online(e-blasts) or off(direct mail).
- Tying your strategy plan together with the rest of your marketing through the use of QR Codes and Social Media.
There is a $25 charge associated with this course. Please bring your payment for the class with you when you attend.