Variable Data Printing (VDP)


Variable-data printing (VDP) (also known as variable-information printing, VIP, or VI) is a form of on-demand printing in which elements such as text, graphics, and images can be changed from one printed item to the next! All can be done on the fly without stopping or slowing down the printing process.

At Print & Copy Factory, we create highly personalized communications that speak directly to the reader as if they were the only ones receiving the message. Our variable data printing technology is versatile enough to produce any kind of personalized marketing materials, from banquet materials such as name tags and auction forms, to direct mail and letters.

This process is generated from a database, and it uses the fields in the spreadsheet and assigns them to particular areas of the printing piece. The more sophisticated your data, the more fun and creative your ideas can be with this technology. We can swap out photos or even particular individual information for that particular customer. A good example would be a letter requesting a sponsorship or donation, in which it could list what this person donated last year. You can even provide us a database with birthdays on it and each month we can mail out personalized birthday cards to your customers. Microsoft Word’s mail merge feature is a very simple version of this technology.

Print & Copy Factory’s variable data printing allows our customer to create:
  • Multi-channel marketing campaigns
  • Customized or personalized mailers
  • Extremely targeted postcards
  • Complete direct mail programs
  • Banquet and fundraiser materials
  • Membership mailings

Variable data printing (VDP) is commonly used for direct marketing and enhanced personalized relationship building products such as thank you cards, invoices, and self-mailers. This technology enables the mass customization of personalized documents as opposed to the conventional “mass-production” of a single document, which takes away the personalization.

If you're ready to get major results with variable data printing,
contact Print & Copy Factory today at (360) 738-4931.

Becky, you are awesome. Thank you and your wonderful team for being so spot-on with everything and making this a success. Well, we'll know how successful when the checks start rolling in! It is SUCH a pleasure to work with people who KNOW WHAT THEY ARE DOING!
Friends of Lopez Island Pool


Print & Copy went above and beyond for us, surpassing all expectations. They were quick and thorough with our business package that included a website, graphic design, printing supplies, and business cards. Everything is incredible and stands out amongst our competition. The staff is fun to work with and takes great pride in their work. This is a first class business that delivers on excellent customer service.
Director of Operations, Locker & Ebert Insurance, LLC

Start following us today