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How did I get on these lists in the first place?

What many consumers consider junk mail is actually the result of “opt-in” direct marketing campaigns designed to get you to buy a product or service. It's called direct marketing because it attempts to match you and your buying preferences with offers that are likely to make you buy a product or service.

When you purchase a product or service and give the company your name and address, the chances are you are being added to one or more mailing lists used for direct marketing. This is true when you buy a car or a house, use a shopping card, sign up for a credit card, subscribe to a magazine, buy something from a catalog, give money to a charity, or fill out a product registration form.

Your name, address, and other contact information, as well as the type of product or service, is entered into a computer database. The business that collected the information will use it to solicit more business from you. They might also rent their list to other businesses so they can send you advertisements. Lists are valuable, and renting lists is big business.

What if I don’t want to receive Direct Mail?

If you want to be taken off as many national mailing lists as possible, your first step is to contact the Direct Marketing Association's (DMA) Mail Preference Service (MPS). You must re-register after three years.

Register for the Mail Preference Service by mail. Send a letter plus a $1 check or money order to:
Mail Preference Service

Direct Marketing Association

PO Box 643
Carmel, NY 10512

For our simple mail-in form, www.privacyrights.org/Letters/jm1a.htm.
 When you register, your name and address are placed in a "do not mail" file which is updated monthly. DMA members are required to update their lists at least quarterly, and some do it monthly. Businesses who are not members of the DMA may also take advantage of this "do not mail" list, so registering with the DMA will reduce much of your junk mail.

•    Register online. You may also sign up online at the DMA's website. There is no fee for online registration.
Visit:: https://www.dmachoice.org/dma/member/regist.action DMA says this option is quicker than by postal mail.

•    Register names of deceased: The Direct Marketing Association also gives you the ability to register the names of deceased loved ones with their Deceased Do Not Contact list (DDNC) at: https://preference.the-dma.org/cgi/ddnc.php.

Halleluia!! Krystal, you made my day!! Thank you for all your expertise on this project... We, as a P.R. Committee, appreciate your perseverance in follow-through to National Assistance League. I know they recognized the professionalism of the card... kudos to YOU!

-Gina Colon
Assistance League Bellingham

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