You could send out your mailing with a postal endorsement to catch those moves… but at a cost of 60 cents or more for each return, it is expensive. And once you get the new address back, you still have to manually update your database.
We have a low cost solution for updating your entire database. It is called National Change Of Address (NCOA). It is a database maintained by the U.S. Postal Service of all individuals and companies who completed a Change of Address form in the previous 4 years. By sending your database to be NCOA processed, it will be updated with the most current address information. In fact, the average database is improved by 5% using this convenient service. While older databases, and those with addresses in areas such as L.A. where there are many moves, often have 10% or even 15% of their addresses updated! The cost of using NCOA is minimal and a speedy turnaround time means it will never delay your mailing.
When a person or business moves, they generally wish to continue to receive their mail at their new location. By filling out a Change of Address form, bills, bank statements, letters, and all other first class mail is forwarded to the new address for a period of one year. This information from the Change of Address form is added to a giant database containing more than 125 million changes of addresses. Through our NCOA service, your database is cross-referenced with the Postal NCOA Database to find moves and then updated with the newest addresses.
Address moves appear in the NCOA databases approximately 4 to 6 weeks after the Postal Service is notified.
Changes of addresses are kept in the NCOA database for 4 years. So moves taken place longer than 4 years ago will not come up as an NCOA “match.”
No. In fact, you still may get 5% back or more after using our NCOA Service, for several reasons. First of all, NCOA is not fool proof: Sometimes people do not fill out a Change of Address Form, or they have moved more than 4 years ago, or less than 4 weeks ago. Even more of a problem is the “match” itself. While the addresses are standardized to keep from errors, NCOA also matches on individual or business names. Misspellings of names may cause NCOA to not find a match. Lastly, NCOA is only a Change of Address service. It will not tell you if someone passed away, or if business closed down. In conclusion, NCOA will clean up your list to some extent, but no service will make it perfect.
The Postal Service requires companies to update their files every 95 days to qualify for the automated postage rates. NCOA is one way to update your files. Also, there is another reason to use NCOA often. It is extremely inexpensive compared to sending out a mailing piece to the wrong address. Many companies feel that the savings justify using NCOA before every mailing.
To submit your file for NCOA it needs to be formatted a specific way. We will handle this formatting. Also, when your list comes back, we run it through software that uses the information provided by the NCOA database to update your fields. We encourage our customers to use NCOA because we know it will increase their return on investment and make their direct mail more successful.
We offer other data services to help you clean up your database. These services include running your database through the National Deceased File, the DMA “Do Not Mail” file, as well as the “out of business” file. We also can append phone numbers, fax numbers, e-mail addresses, as well as demographic information to your data. Please ask us about all of our data services!