Integrated Lists & Data Services

CLEANING UP YOUR MAILING LISTS PUTS IT ON STEROIDS


We can take your mailing lists (databases) and run them through our filtration program that will provide an improved, more accurate list, which helps the post office deliverability. By scrubbing your data, it will lower postage costs for your marketing campaigns, which is always a plus! The use of personalized, more focused, and accurate lists for direct marketing is growing. Scrubbing your list creates much more effective campaigns because it is a function of quality rather than quantity. This is a powerful, effective way to target your audience, generate a higher return on your investment, and save you time and money.

There are several types of Integrated Data Services that we can provide. These are add-ons to the standard CASS Certification and NCOA (National Change of Address) Move Updates.

Here is a list of some of the added-on mailing services that we can do:


ECOA - (Extended Change of address) .007 cents per name
  • Does your mailing target transient recipients such as college students and young adults?
  • Do you receive many notices that recipients have moved with no forwarding address?

You’re already familiar with Move Update NCOALink processing, but did you know that up to 20% of household moves are never filed with USPS? Our ECOA service employs data from credit firms, magazine subscriptions, catalog houses and other sources to identify moves that would otherwise be missed. You can add ECOA to your standard processing to improve the deliverability of almost any mailing.

Benefits:
  • Includes 5 years of data, capturing moves just outside the 4-year NCOALink data set window
  • Identifies up to 20% more moves than using only NCOALink processing

Apartment Number .003 cents per name
  • In your recent mailings, do you know how many pieces were returned as UAA (Undeliverable As Addressed)?
  • When sending mail as Standard Mail®, do you know how many addresses had missing or invalid unit numbers?
  • What would be the impact on your mailing results if around 10% of the pieces aren’t delivered?

The Apartment Number service evaluates input addresses and names to append the
 correct secondary data. Having correct residential unit numbers is fundamental for
 good mailings, given that over one-quarter of U.S. housing is in multi-unit buildings.
 This is especially true for the 8% of buildings with 2 – 4 units, since those secondary
 numbers are not included in the data set used by CASS™ processing.
 Upon the completion of CASS certification, it’s common for 5 – 10% of a mailing list 
to consist of addresses with missing or invalid numbers. Despite the fundamental
 importance of unit data for deliverability, USPS currently allows these addresses to be
 barcoded, which means they can qualify for automation discounts. Unfortunately,
 while considered mailable, these mail pieces will almost certainly be undeliverable
 (e.g., returned to sender or discarded), which negatively impacts the success of the mailing.

Benefits:
  • Ensures deliverability for up to 26% of residential addresses by correcting missing and invalid apartment numbers
  • Improves Move Update results, since NCOALink® processing provides limited matching to incomplete addresses, such as those with invalid or missing secondary numbers
  • Enables more addresses to be corrected and updated before mailing
  • Can increase the volume of deliverable mail

Suppression Suite .007 cents per name

Every marketer wants to focus their direct mail on prospects that are willing and able to respond. A key tool for achieving this goal, Suppression Suite processing, compares records against three different suppression lists:

  • A compilation of do-not-mail lists, including the DMAchoice™ consumer mail preference list
  • A directory of federal and state correctional institutions
  • Records of deceased persons, as reported by the Social Security Administration

In many cases, sending these already unprofitable mail pieces can actually damage the relationship between you and your prospect. Mail sent to the deceased often causes distress to the family. Advocates of do-not-mail legislation are vocal and use every piece of unwanted mail as ammunition.


Walk Sequence .005 cents per name

Adding Walk Sequence data can dramatically lower the cost of a geographically concentrated mailing. Mail sorted for Standard Mail with Walk Sequence data will qualify for high density rates if there are as few as 125 pieces on a carrier route, or saturation rates if delivered to more than 75% of all the carrier’s stops (or 90% of all residential stops). High density mail pieces are discounted 7 cents each, and saturation mailings 8.3 cents each. Walk Sequence can deliver great value even if only part of a mailing qualifies.

Here’s an example:

Total addresses in list 25,000
Percentage sorting at basic 5-digit automation rate 50%
Percentage qualifying for high density rate 30%
Percentage qualifying for saturation rate 2


Even with only half the mailing qualifying for higher discounts, adding Walk Sequence data pays off:

Total postage if only 5-digit automation sort $5,925
Total postage with addition of Walk Sequence data $5,335
Cost of adding Walk Sequence $56
Net postage savings with Walk Sequence $534
ROI on purchase of Walk Sequence data 949%
Benefits:
  • Dramatic postage savings for all qualifying pieces

Head-of-Household .02 cents per name
  • Is this a house list with verified names, or is this data from a source that may not be current?
  • Would it be helpful to target your mailing to a specific gender?

This innovative service is ideal for improving direct-mail campaign response rates. It replaces names with the primary contact and appends the gender on file for that person. You may be able to drastically improve campaign results through more accurate personalization, especially in situations when the product is typically preferred by a specific gender.

Benefits:
  • Increases mail open rates by identifying an individual in the household, instead of “Current Resident”
  • Typically matches 68% of households on an input list

Becky, Great presentation! It was well thought out and delivered. Thank you for sharing your insight and ideas. Your time is greatly appreciated.
MATT
Servpro

 


The packets looks beautiful and we so appreciate the timely turnaround on them. Thank you for everything and we hope to do more business with you in the near future!
AUDREY JOHNSON
Barlean's Organic Oils


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