Of course you want the best bang for your buck when it comes to direct mail. No matter your list target, be it purple-haired grannies or professionals, we’ve got you covered. We can even find the addresses of homeowners with dogs. At Print & Copy Factory, we regularly get phone calls asking if we can find “good” direct mail lists. The fact is, we only deal with the most respected list provider in the industry. We promise a certain high level of deliverability on our data (eg. 94%+ on our Excelsior Premium Consumer Data). Learn about our vast types of lists and sorts available to find just the right target audience for you.
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As important as the list source is, the criteria used to select the list is just as essential. You can't just buy an inexpensive list to save money, because the quality of the list may be poor and you will be spending more money on postage mailing to inadequate names. Also, for the best results, there are recommended list offerings that you may not have thought of. Many businesses make selections based upon an “intuitive knowledge” of their customer — and then wonder why the program didn’t perform up to expectations.
If you have worked out your selection criteria and are confident that it is appropriate for your needs or if you’d like additional assistance, Print & Copy Factory is happy to get you a list of the highest quality and to help you establish goals to increase your Return on Investment.
Here is a list of some of the data search filters:
Source of nearly 200 million individuals with demographic and psychographic information, as well as buying behaviors.
Occupant data: from average income in a carrier route to median age, home value, length of residence, even % of ethnicity in a carrier route. This is a list that can be tagged with options of homes, apartments, trailers, business locations.
This is a little more advanced, using higher targeted selects of:
Database of businesses and professionals nationwide. There are many ways to compile these lists, most often we look at the SIC codes of types of businesses.
Aside from these, a premium select that is extremely popular is our ESI (Economic Stability Indicator) which is similar to a modeled credit score.