Courtesy Reply Mail (CRM) is usually a postcard or an envelope that is pre-addressed and includes the intelligent barcode, which assists the Post Office in moving the mailing piece through their high-speed automation equipment with better accuracy and efficiency. The CRM still requires the customer to apply a stamp, so NO permit application or deposit account is required for these. A CRM is usually a postcard or a return envelope that is put inside another envelope for a call to action, or handed out at events for ease of mailing. All CRM pieces are required to have Intelligent Mail barcodes and specific art and layout requirements for each type of mailing, size, and weight. We can provide all the necessary artwork for you.
If you are doing a mailing or handing out envelopes for donations that will be sent back to you, the post office requires that we print a CRM on it. If an envelope is put inside a bulk mailing letter without CRM art on it, the whole mailing is subject to being rejected.
U.S. Postal Service's market research shows that providing barcoded envelopes makes good business sense:
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