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Thinking about investing in a direct marketing campaign?

Produce Exceptional Results
with Targeted Direct Mail

Print & Copy Factory is a one-stop resource center offering comprehensive marketing, design and printing services which can produce exceptional marketing results and which will stand out in your customers’ mailboxes.

Bulk mailing requires over 200 pieces for "letter size" and 500 pieces for postcard sizes.

Our talented team will guide you through the process and manage all aspects from start to finish.

Success of a direct mail campaign can be broken down into three primary components:

  • The mailing list or target audience
  • The offer or incentive for the customer to buy the product
  • The creative design and message conveyed in the overall campaign

Hi Becky!!! Yes we have had great response! We had a great turn-out on the 7th and are almost totally booked up for the 21st. Thank you so much! It was really great to work with you and your team and we will be using you services again FOR SURE for mailings in the future!!! Thanks again for all of your help!

Kelley Bouma College Planning Consultant

Postage rates will depend on the product to be mailed, and the saturation levels of the audience to recieve the peices.

Here is a general cost breakdown of postage (as of January 2012)

 

FIRST-CLASS MAIL
NON-AUTO (under 1 oz) LETTERS CARDS FLATS
Single Piece (machinable) 45 32 90
Presorted (machinable) 42.4 28 76.2
Additional Ounce 20 - 20
AUTOMATION (under 1 oz)
Mixed AADC 40.4 25.5 73
AADC 37.4 24.4 63
3-digit 37.4 24.3 57.4
5-digit 35 22.9 40
Additional Ounce 12.5 - 17
BULK MAIL (Std MAIL)
AUTOMATION (under 3.3 oz) LETTERS CARDS FLATS
Mixed AADC 27.8 - 50.4
AADC 26.2 - 49.4
3-digit 26 - 43.8
5-digit 24.2 - 35.5
ECR Basic 27.1 - 27.1
ECR High Density 19.9 - 22.4
ECR Saturation 18.5 - 19.7
NON-PROFIT BULK MAIL (Std MAIL)
AUTOMATION (under 3.3 oz) LETTERS CARDS FLATS
Mixed AADC 16.6 - 35.6
AADC 15 - 34.6
3-digit 14.8 - 29
5-digit 13 - 21.4
ECR Basic 19.4 - 19.4
ECR High Density 12.5 - 14.9
ECR Saturation 11.1 - 12.2
Size Charts for Postal Specifications
FIRST CLASS POST CARDS MIN MAX
Height 3.5" 4.25"
Length 5" 6"
Thickness 0.007 0.016
LETTERS (All Classes) MIN MAX
Height 3.5" 6.125"
Length 5" 11.5"
Thickness 0.009 0.25
FLATS- Automation MIN MAX
Height 5" 12"
Length 6" 15"
Thickness 0.009 0.75


direct mailing lists

Links

US Post Office Website

Business Reply Mailers Permit BRM


What is VDP?

How can you make certain your direct mail piece has every chance of outstanding success?

  1. Look at your mail piece as your recipient will look at it. Pretend you are them. Does it make sense?
  2. Remember your primary objective. What do you want your prospect or customer do? Does the piece address the needs of the prospect, written to them with the reader in mind?
  3. Does it have a call to action? Does the piece hit them between the eyes? Does it encourage your reader to open it NOW? At once? And does it have an easy way to respond or be called into action? Address, phone, website, etc.
  4. Does the piece create branding, consistency? Does it include the full story? Who, what, where, when and why?
  5. Does it include benefits of doing business with you? Charts, photos, illustrations?

Remember this: a customer doesn't care what kind of machine you have (Our wonderful Xerox 700 that can duplex, 3 hole drill, 600 dpi, sweep the floor!) , they just care about what it can do for them (Make beautiful copies. Now.).