Thinking About Investing in a Direct Marketing Campaign?

PRODUCE EXCEPTIONAL RESULTS WITH TARGETED DIRECT MAIL


Print & Copy Factory is a one-stop resource center offering comprehensive marketing concepts, database rentals, list services, design, and printing services which can all produce exceptional results! There are many different kinds of mailings we can do, from letter campaigns, VDP printing with landing page (PURL’s customize landing pages), tracking technologies, and much more.

Our Services Include:
Our talented team will guide you through the process & manage all aspects from start to finish

Bulk mailing requires over 200 pieces for letter size and 500 pieces for postcard sizes. Success of a direct mail campaign can be broken down into three primary components:

  • The mailing list or target audience
  • The offer or incentive for the customer to buy the product
  • The creative design and message conveyed in the overall campaign

Postage rates will depend on the product to be mailed and the saturation levels of the audience to receive the pieces.


How can you make certain your direct mail piece has every chance of outstanding success?
  1. Look at your mail piece as your recipient will look at it. Pretend you are them. Does it make sense?
  2. Remember your primary objective. What do you want the recipient do? Does the piece address the needs of the recipient, written to them with them in mind?
  3. Does it have a call to action? Does the piece hit them between the eyes? Does it encourage your reader to open it NOW? At once? And does it have an easy way to respond or be called into action? Address, phone, website, etc.
  4. Does the piece create branding and consistency? Does it include the full story? Who, what, where, when, and why?
  5. Does it include benefits of doing business with you? Charts, photos, or illustrations?
  6. Does it include your address, contact information, phone numbers, or other ways to best reach you?
  7. Is your staff and inventory levels prepared for a campaign? Are they trained and privy to the contents of the mailing? Do you have enough materials to satisfy the need?

Here is a general cost breakdown of postage (as of April 2016)


Becky, Great presentation! It was well thought out and delivered. Thank you for sharing your insight and ideas. Your time is greatly appreciated.
MATT
Servpro

 



Krystal: I just want to let you know you have been a joy to work with. I have been pressured to find a closer printer, but argue that the customer service along with the prices make it worthwhile. And on top of that is the quality. But for me personally, it is having someone like you who is patient with someone like me that has limited software and knowledge. You represent Print & Copy well.
SHIRLEY-MARY SONGHURST
Executive Assistant Skagit 911


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