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Providing a print ready file?

Here are some rules to help make your print run successful!

More often than not, we receive files that are not print-ready and often require adjustments that can slow the project down, and also add costs to your project. If you are planning to provide a digital file for us to use to create your project, there are some guidelines that you should be aware of for a successful print run. Just because your file prints on your inkjet printer or looks great on your monitor, doesn't mean it will look like that, or print that way on our digital systems and/or offset press.  This is standard in the industry, meaning all printshops require the same specifications.  We would love to talk to you about your project before you get started so we can help you save time and money by getting you on the right track.

We have state-of-the-art, high-quality postscript printers that require more than meets the eye. Don’t assume that because you have a program on your computer and can set up something quick, that it will be quick on our end!  For example, did you use photographs on your document?  Is it a RGB file or a CMYK? Printers work in the CMYK color value spectrum and when the machines are trying to convert your RGB file to CMYK, colors shift, which could dramatically cause not-so-pleasant results. This also pertains to spot-color logos. Does your company have special corporate color values, often refered to as PMS (Pantone Matching System)? this is a standard for our printing trade. Just as if you're purchasing a specific paint color at a paint store, we also use charts and mix the exact ink you want.  A digital copier prints in CMYK and may not be able to interpret the color values accurately.

Also, consider the following:

  • Is the image high resolution or low resolution? Our printers require at least 300 dpi at 100% of the size.

  • Do your graphics go straight to the edge of the page? All .PDF files which have artwork which goes to the edge of the page requires Bleed Information. Please refer to this page for more on Bleeds.

  • What fonts are you using? If you are using a low-grade font, our postscript printers may not interpret the font as you wish.

Remember, PDFs are the preferred digital file standard for print projects.


Why PDF files

Providing a PDF will omit many of these unforeseen printing issues.


PostScript
(PS) is a computer language for creating vector graphics. It is a dynamically-typed, concatenative programming language and was created at Adobe Systems by John Warnock, Charles Geschke, Doug Brotz, Ed Taft and Bill Paxton from 1982 to 1984.

When you are creating a document, you are actually programming a file.  Microsoft products such as Word and Publisher are not able to "hold" postscript language, which is the programming information that tells the printer what to do.  If you take a Word document from one computer to another, you will find that the text and formatting will change.  This is what I am referring to. Saving these documents as a PDF, will help generate the postscript language and allow the printers to "digest" the files more accurately. Other file types such as .png, .gif and .jpg, also are not vector.  Therefore, as a file being sent straight to the printer, it will not translate size, color, and can also create printing errors.  So, if you are submitting your file digitally, it is necessary to provide a .pdf file.

Please keep in mind, whether you decide to have us digitally copy or offset print, each process has its own set of “preflight requirements.” Please give us a call before you get started, so that we can help you save time and money spent recreating or trying to get a file to print properly.

Becky, Great presentation! It was well thought out and delivered. Thank you for sharing your insight and ideas. Your time is greatly appreciated.

-Matt
Servpro

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