We don’t use chopsticks to eat tomato soup. We don’t clean our living room rug with a toothbrush. So why in the world do we try and make one graphics program do something that another program was created to do better?
As personal computers continue to get faster and cheaper, and professional software becomes more accessible, you may find yourself wanting to exercise your latent artistic talent and start designing your own logos, business cards and postcards. Now, while Print & Copy Factory does offer a full range of graphic design services, we strive to support our independent designers as well, providing them with tips and tricks to help guarantee printing success!
“The Right Tool for the Right Job”
We don’t use chopsticks to eat tomato soup. We don’t clean our living room rug with a toothbrush. So why in the world do we try and make one graphics program do something that another program was created to do better? For those new to Adobe’s Creative Suite, this can often be a daunting questions. As Adobe’s products continue to overlap and blur the lines that separate their roles, it is often easy to make the mistake of spending hours in Photoshop or InDesign only to find out that the same job could have been in half the time, and twice the quality in Illustrator.
So how do we avoid these types of mistakes? A simple understanding of the role of each program is often all we need to assess which program to launch when creating a business card, editing a photo, or designing a logo. So here are a few tips to remember when trying to decide which of those square Adobe icons to click on.
- A photo editor’s main purpose in life is….you guessed it…. to edit photos. Converting from RGB to CMYK, adjusting contrast or removing blemishes is first nature for these programs. While most photo editing programs have a type tool, remember that this does not make them good choices when designing a brochure or business card. Because photo editing happens at the pixel level you need to be very cautious of your DPI (dots/pixels per inch) settings. This is an entire blog entry in itself! But one thing to remember is that in most situations when you type words in Photoshop, those letters are turned into pixels as well (ie they look fuzzy when blown up). So if you ever plan on printing your project, Photoshop is not going to be the best choice when you have more than a couple words on the page. You might find yourself creating a background image, or cropping photos in Photoshop, but laying out the text of your business card or brochure is not going to be met with a great deal of success.
Next week – InDesign and Illustrator