A restaurant’s menu is more than a simple list of the dishes and drinks that are offered at your establishment. A great menu design is the first step in creating an enjoyable dining experience. Here are 5 tips for a great menu design that you can be proud of and your customers will ‘eat up!’
5 Tips for Amazing Restaurant Menus
1. Make It Who and What You Are!
The design should reflect the character, culture and style of your restaurant. Include images that are related to the culture of your cuisine. Combine elements of images and color to create a visual experience for those enjoying a pleasant dinner in your restaurant.
2. Have Photos That Are Good Enough To Eat!
Many people rely on house specials and photos to decide on what to order. Capture the “Looks Good – Taste Good Factor” when presenting photos of your meals. The secret? Use close up photography! For example, a close up shot of a moist, chocolate cake will definitely make your customers drool for dessert! And remember to make these close up photo look amazing with a high quality print partner – like www.printcopyfactory.com!
3. More Food, Less Words!
Keep menu item descriptions short and simple. Use descriptive words that are characterized by action such as melted, garlic-crusted and seared to have their mouths watering in expectation.
4. Organize Your Menu!
Group meals that are similar so they can be easily found. Categorize your food items in the order of how they will be served: appetizers, salads, soups, main entrees then desserts. A great idea is to put your specialty in the middle of your menu so that it can be easily seen. Also try grouping dishes that are made of the same kind: beef, poultry, seafood, etc. together, because your guest might be craving a particular type of ingredient.
5. Crowded Menu Can Result In An Empty Restaurant!
Don’t put all your dishes on one page! Crowding your menu space can make your customers feel stuffed before they even take a bite. Choose a menu layout that has plenty of space to showcase your food selections. Choose from the many types of folding, binding and sizes. If you get confused with the many choices, give us a call and we both can find the options that best fit your needs.
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This post inspired by blog post on Uprinting.com